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The Age of Conversation – Live from Muscat, Oman July 16, 2007

Posted by Arun Rajagopal in Conversations, Digital.
3 comments

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This is me. On top of the world. (Well, it’s late evening in Muscat now & I may look drawn out after a long day at work, but so what – I’ve turned author!)

That’s ‘The Age of Conversation’ e-book right on my desktop. The cover just looks awesome, doesn’t it?

But trust me, the content in it is even FABULOUS. I have just skimmed through as of now – serious reading begins tonight. I’ll be back tomorrow and let you know whose chapter I read first.

But, hey just to be on the same page, do you know what the buzz is about? Have you got your copy of the ‘hottest collaboratively authored social marketing tome of the year’?

Congrats to all the AOC authors – YOU ROCK! And so do our fabulous editors, Drew McLellan & Gavin Heaton. Here’s three cheers and more to AOC.

P.S: Wouldn’t it be cool to see all AOC authors pose with the book on their blogs… and then lets do a collage on it. What say?

Update: Love the AOC community’s passion to connect using a plethora of social media tools. Looks like Matt Dickman heard my wish for an image gallery of AOC authors posing with their book covers – he’s already got it up & running at Flickr. Atta boy Matt!

The death of the page view July 14, 2007

Posted by Arun Rajagopal in Conversations, Digital.
1 comment so far

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Guess who died last week. The venerable page view. Last Tuesday, Nielsen/NetRatings, the world’s leading Internet stats measurement behemoth “scrapped rankings” based on the industry yardstick of page views and replaced it with how long visitors stay at websites. This move comes as online video and new technologies such as Ajax increasingly make page views less meaningful.

However, the new metric adopted by Nielsen/NetRatings to rank top websites is equally problematic. Time spent on each website is not an effective yardstick to measure online popularity. Take the example of Google Search vs. YouTube. The reason d’etre of the former is to serve users with the best search results at the MINIMUM possible time while the latter wants users to stick around for ever checking out user-generated content. Which is a qualitatively effective & popular online property?

Even measuring unique visitors is not considered an effective metric to measure online popularity because smart-ass users are doing all sorts of things (clearing cookies, using different computers) to defeat the technology.

The new ranking has hit a body blow to websites such as Google & Yahoo who rely on Web 2.0 technologies. AOL benefits immensely on account of its IM software. Viral media benefits, while search websites will feel the pinch.

However, web stats providers are missing out on the most impactful website statistic ever: Action. With the impending oblivion of the page view metric, digital brands and web solutions providers need to think of creating online properties and define their success in terms of smarter measurable actions (clicks, conversion or customer leads).

This news has interesting implications for my blog & my career. I’m gonna stop bothering about page loads on this blog & focus more on blogging relationships & the content that has made it possible.
And at work, I’ll do more to help clients see that there’s more to online effectiveness than page views & hits. That quality matters more than quantity.

As for now, it looks like web properties with the most engaging user experience are going to rule the roost with the Nielsen move!

I’ve been tagged. Finally! July 13, 2007

Posted by Arun Rajagopal in Conversations.
5 comments

tag 8

Blogger pals Bob Glaza, Toby Bloomberg & Luc Debaisieux tagged me to play the ‘Know 8 random things about me’ meme. Here are 8 things you ought to know about me, followed by 8 people I want to know more about. 

  1. Someday, I’d like to travel around the world & then blog about it.
  2. I waited 24 years for my first footplating experience on a locomotive. I can hardly wait for the next.
  3. I love plum cake. And wine too.
  4. Being a part of ‘The Age of Conversation’ has been among the most exciting experiences in my life.
  5. I’ve always had a thing for shy ducks & cute pupseight-legged bulls & their bored friends, photogenic camels & horses, itchy monkeys & hungry tiger cubs.
  6. I think Muscat, Sultanate of Oman is the most beautiful city on Earth. If you ever decide to drop by, do give me a buzz.
  7. I’m an absolute coffee freak, renowned for making the best coffee at work & rumoured to start my own coffee chain someday.
  8. My idea of bliss is spending an hour rowing a boat across this beautiful lake.

I’d like to play ‘8’ with the following blogger stars:
Robert Hruzek
Ryan Barrett
Ryan Rasmussen

Sacrum

Scott Monty
Sean Howard

Spike Jones
Stanley Johnson

If you would like to know more than 8 things about me, here are 50. Go ahead! 🙂

Must read fun-stuff for iPhone freaks July 7, 2007

Posted by Arun Rajagopal in Conversations, Digital.
4 comments

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Love or hate the iconic iPhone, you gotta check out this alternative buzz around the iPhone. I promise you lot of fun & some useless information to digest. As for me, I’m waiting for the iPhone to hit Muscat, probably next year?

Must-see video of a woman who tried to buy $16,000 worth of iPhones. And a smart kid who comes out top in the end!

Video: MadTV spoof on the iPhone and Steve Jobs. Hilariously Funny!

Hacker activates iPhone without AT&T
He can’t make calls, but iPod, Wi-Fi applications work, says ‘DVD Jon’.

Only 2 per person. Apple lays down iPhone purchase rules.

The Definitive iPhone User Interface Image ‘Porn’ Gallery

The Apple iPhone Review on Engadget. Claims to be the ultimate review.

Conan’s Hilarious iPhone Commercial.
Discover multiple uses of the iPhone. Spiffy!

The Iphone Concept Blog. The iPhone could have looked like this.

Video: Fake iPhone from China.

Here’s a video on the first iPhone customer on Earth.

A chilled love affair. The story of a broken down iPhone handset.

Enjoy this iPhone music video from David Pogue of NYT.

A week in the life of the iPhone.

How to buy the iPhone without the 2 year contract

A list of iPhone disappointments

Info on a Trojan that afflicts the iPhone

What the iPhone doesn’t have

Tech Geeks respond to a GigaOM.com Open Thread: How would you improve the iPhone?

Fight Flab with Laughter Therapy July 3, 2007

Posted by Arun Rajagopal in Conversations, Healthy Living.
2 comments

32143585.jpgI read this interesting article yesterday on Washington Post that confirms research that stress promotes obesity.
In a series of experiments on mice, researchers at Georgetown University showed that the neurochemical pathway they identified promotes fat growth in chronically stressed animals that eat the equivalent of a junk-food diet.
Speaking from personal experience, I gained over 46 pounds over the last two years I’ve been working. A sedentary lifestyle and unhealthy eating habits have been the usual suspects. However, I lost quite a bit of flab after a month long vacation. When a colleague commented that it was ‘happiness’ that helped me lose weight, I just laughed it off. And then I came across this eye-opening article. Now this just proves my colleague’s theory – it’s not just exercise and crackdown on fats that will help you tone down; it’s lot of laughter & de-stressing too.

Back to School July 2, 2007

Posted by Arun Rajagopal in Conversations, India, Travel.
2 comments

The other day Lewis Green made me a beautiful birthday wish. He said: Happy Birthday. And keep on setting goals and objectives, as well as great memories. They make the journey better.
I believe life as a journey becomes more beautiful when you go ahead and do the things you always want to do. And that’s what I did on my birthday. Those who are really pally with me will tell you that apart from being a loco engineer and railway guard, becoming a bus driver is my secret ambition. It’s not easy getting a Heavy Duty License in Oman where I live. But not so in India. On my birthday, I enrolled in Jyothi Heavy Motor Driving School for a 30-minute class on how to drive a bus. The lesson cost around 8 USD. I took this gracefully ageing beauty named Cheetah for over 10 huge rounds in a rain soaked field. Though she made a lot of throaty guttural sounds, I was perfectly at ease with the right hand drive. But my hand did ache after a while, with the frequent double-shifting of the gear. My instructor (Guru) Anup was pretty impressed with my driving skills. Now, the goal is to take an actual bus driver’s license during my next vacation. Cool, huh? On with the journey!

The Diva Junction July 2, 2007

Posted by Arun Rajagopal in Conversations, India, Indian Railways, Travel.
1 comment so far

My blogger pals were in my thoughts even in my travels. Toby Bloomberg @ Diva Marketing Blog is someone who has been quite excited about my 42-day break. In one of my journeys through Konkan Railway in Western India, I came across this railway station which interestingly shares the same name as her blog. Here’s Diva Junction, Maharashtra for you. Hey TB, how does it feel to have a railway station in India named after you?

Back to Action! July 2, 2007

Posted by Arun Rajagopal in Conversations, Travel.
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I’m back at work in Muscat after my 42-day break! 🙂 (Seems like I just went yesterday!) It was the best vacation ever with lots of train rides, enjoying the rains & having a great time with friends. I’m gonna post about them in the days to come. Hey, one sad thing happened on my way back to Muscat. I had to give away all the packets of fried banana chips (they ran into kilos) which my friends had got me, at Trivandrum Airport, India, cuz of excess baggage. It was pretty painful doing so, cuz I just love banana chips.

I got home to discover some after-effects of Cyclone Gonu. My dish-antenna went with the wind and my birds lost their earthly abode. The building caretaker was kind enough to retrieved the now rusted, crumpled dish and leave it outside my door. Some rainwater did enter my flat, but dried up leaving dust. That’s cool, especially when lives and livelihoods were lost due to Gonu. I’m gonna get a new dish soon (it’s pretty expensive) not cuz I’m a stickler for cable TV, but cuz I want my birds back. (A lil backgrounder here: My dish is the perching place for a gang of blue-cheeked bee eaters who hang about there from dawn to dusk.)

I’m missing them so much and my million dollar question is – are they OK? Did Gonu take them? Or are they waiting for me to restore their hub?

Here’s to 24… June 22, 2007

Posted by Arun Rajagopal in Conversations.
7 comments

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Today is a special day.
I’m 24 years young & ready to kick ass. It’s an awesome feeling, except for the overnight mosquito bites. When I look back into last year, I feel very blessed with a sense of fulfillment. It was a year of travel, special surprises, dreams come true, making new friends & blogging. I’m not the one who believes in new-year / birthday resolutions, but this year I wanna rock the apple cart. There are certain goals I’m gonna give my heart to this year. Here are a few:

1. Strive for more learning at work. Get more involved in online advertising.
2. Blog deeply, intensely. Celebrate the relationships I share with my fellow bloggers. Make more friends in blogosphere. Looking forward to Blogger Social ’08.
3. Accomplish the greatest rail adventure of my life. A date with the WAP4 22683. More on that later.
4. Complete my IGNOU degree.
5. Work on my savings. Lol.
6. Be as open as ever to life and all the adventures it throws up.
7. Smile more. 🙂
8. ‘To strive, to seek, to find, and not to yield.’ – Ulysses, Tennyson.

A lost childhood June 15, 2007

Posted by Arun Rajagopal in Conversations, India.
9 comments

There’s a nice vegetarian restaurant next to where I stay in Kollam, Kerala. I frequent the place for its yummy Masala Dosas & Channa Bhaturas. The other day, I was tucking into a piping hot Channa Bhatura when I noticed the table cleaner, a young boy from Tamil Nadu who would not be more than 8 years of age. I kind of felt depressed at the fact that child labour still remains a stark reality in India. I also thought of how visiting India is often a visit to the hard realities of life and couldn’t help but be thankful for the opportunities I have in life. I could have been that boy cleaning the tables. And in spite of the bitterness I felt that coz the young boy had to spend his childhood in this fashion, I couldn’t help but look at the better side of things. If there is a better side. Thank God that he was not on the street. He was not begging for alms. Nor engaged in delinquent crime. He was earning from the sweat of his brow. Standing on his own two feet. That to me is being independent in life. Beyond armchair commiseration, is there something more I can do for these kids? May be the contribution to the e-book ‘Age of Conversation’ is a good step, with its proceeds going to the children’s charity ‘Variety’.The Mumbai Edition of Times of India carried an interesting story on Child Labour on Wednesday, 13 June 2007. Excerpts: It has been more than 10 months since a 1986 ban on child labour has been extended to the domestic and hospitality sectors… but life for kids such as the one at the restaurant next door is still meager wages, leftover food, castoffs to wear, a space on the floor and a lost childhood.India has more than 12 million workers under 14, more than any other nation. Voluntary Groups put the number as 60 million. That’s more than the population of a few nations put together.

Kerala has the lowest share of child workers with 0.47% of the total population engaged in child labour. North Eastern states have high rates of child labour with Mizoram topping the list with 12.34%, followed by Sikkim (12.04%) and Nagaland (8.48%).
20% of child workers are employed in the farming and fishing industry.Is there any hope for these kids? Who is to change the socio-economic circumstances that reduce them to this plight? The Government, the law of the land, employers, social activists, you, me, the world, God?

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Update: Quite a number of readers, particularly from Mizoram, have written to me expressing doubts about the veracity of the news that Mizoram has the highest rate of child labour in India. I’m now including a scanned copy of the article ‘Ban or no ban, they’re labouring on’ that appeared in the Mumbai edition of ‘Times of India’ in the ‘Times Nation’ column on Wednesday, 13 June 2007. The article says that the rate in Mizoram is 12.34%. The source of this figure is the ‘ILO analysis of Census 2001′.Update – 26 June 2007 – Never did I know that this blog post would be the storm in the teacup in this hugely popular Mizoram-centric blog. The blog owner Benjamin Rualthanzauva has been hot on my heels to provide the source. Following his request, I added the scanned version the newspaper article yesterday & today I have hunted down the online source at indiatimes.com. Here’s the link.

I recommend that readers visit this link and use the ‘comments to the editor’ feature to state their responses & feedback on the ILO survey. That would be citizen journalism at its best. The comments of Misual blog readers including Benjamin are interesting as they are in conflict with what is stated in the article. I feel that there’s lot discussion & fact-finding needed in this matter. For example, I know that most of the employed child labourers in Kerala come from the neighbouring state of Tamil Nadu.