The Secret Of Making It Work November 3, 2009
Posted by Arun Rajagopal in Conversations, Healthy Living, India, Marketing.Tags: Mumbai, Passion, Work
3 comments
I recently got an interesting e-mail attachment. Without much ado, I’m sharing it with you:
Suvendu Roy, of Titan Industries shares his inspirational encounter with a rickshaw driver in Mumbai:
Last Sunday, my wife, kid, and I had to travel to Andheri from Bandra. When I waved at a passing auto rickshaw, little did I expect that this ride would be any different.
As we set off, my eyes fell on a few magazines (kept in an aircraft style pouch) behind the driver’s backrest. I looked in front and there was a small TV. The driver had put on the Doordarshan channel. My wife and I looked at each other with disbelief and amusement. In front of me was a small first-aid box with cotton, Dettol and some medicines. This was enough for me to realize that I was in a special vehicle.
Then I looked round again, and discovered more – there was a radio, fire extinguisher, wall clock, calendar, and pictures and symbols of all faiths – from Islam and Christianity to Buddhism, Hinduism and Sikhism. There were also pictures of the heroes of 26/11- Kamte, Salaskar, Karkare and Unnikrishnan. I realized that not only my vehicle, but also my driver was special.
I started chatting with him and the initial sense of ridicule and disbelief gradually diminished. I gathered that he had been driving an auto rickshaw for the past 8-9 years; he had lost his job when his employer’s plastic company was shut down.
He had two school-going children, and he drove from 8 in the morning till 10 at night. No break unless he was unwell. “Sahab, ghar mein baith ke T.V dekh kar kya faida? Do paisa income karega toh future mein kaam aayega.” (“What’s the benefit from sitting at home and watching TV? If I work now and earn some money, it will be of use in the future.”)
We realized that we had come across a man who represents Mumbai – the spirit of work, the spirit of travel and the spirit of excelling in life.
I asked him whether he did anything else as I figured that he did not have too much spare time.
He said that he goes to an old age home for women in Andheri once a week or whenever he has some extra income, where he donates toothbrushes, toothpaste, soap, hair oil, and other items of daily use. He pointed out to a painted message below the meter that read: “25 per cent discount on metered fare for the handicapped. Free rides for blind passengers up to Rupees 50.”
My wife and I were struck with awe. The man was a HERO! A hero who deserves all our respect!!!
Our journey came to an end; 45 minutes of a lesson in humility, selflessness, and of a hero worshipping Mumbai, my temporary home. We disembarked, and all I could do was to pay him a tip that would hardly cover a free ride for a blind man.
I hope, one day, you too have a chance to meet Mr. Sandeep Bachhe in his auto rickshaw: MH-02-Z-8508.
What this experience tells me is that: even the most mundane, uninspiring jobs on Earth can be made a fulfilling experience with one ingredient. PASSION. Passion brings with it the unique ability to make a difference in your own little ways. Ultimately, the secret is not to believe that you are driving a simple, humble rickshaw, but to believe that you are driving the world ahead in your own special way.
Savour the world’s most expensive burger June 30, 2008
Posted by Arun Rajagopal in Advertising, Conversations, Healthy Living, Pot Pourri.Tags: Burger, Burger King, McDonalds
add a comment

burger king IMG_2850, originally uploaded by Damien_Toman.
Indulge in the world’s most expensive burger at $190 every Thursday at Burger King’s Gloucester Road branch (near to Harrods where the high and mighty shop).
You have to pre-order the burger by telephone, before you are ushered through a red velvet rope and up some steps to a more upscale dining experience than the regular diners. You are treated to crisp table linen and free-flowing 2003 Tapanappa Cabernet Shiraz from the Whalebone Vineyard in South Australia. And then,you are presented a free limited-edition bottle of Coca-Cola, supposedly worth $300.
And here’s a gastronomic description of the sinful burger:
“Made from Wagyu beef, topped with white truffles and Pata Negra ham (which owes its nutty flavor to the fact that the pigs are fed on acorns), the burger nestles in a bun spread with organic-white-wine-and-shallot-infused mayonnaise, plus pink Himalayan rock salt, and dusted on top with Iranian saffron. It is served with Cristal champagne onion straws (inspired by the “angry lobster” dish at David Burke & Donatella Manhattan restaurant) and a garnish of lamb’s lettuce.”
Apparently Leo Burnett sent its 2 henchmen there to check out competition on behalf of McDonalds. Ahhh, the joys of being in advertising!!! And the cherry on the burger: All proceeds go to a local children’s charity.
Here’s to 25! June 23, 2008
Posted by Arun Rajagopal in Conversations, Healthy Living.Tags: 2008, 2009, Birthday
7 comments

Lullaby, originally uploaded by musicmuse_ca.
Today is Blog Action Day! October 15, 2007
Posted by Arun Rajagopal in Conversations, Healthy Living, Pot Pourri.Tags: Blog Action Day, Eco Libris, Environment
add a comment
Today is Blog Action Day. I really wanted to do a much better post, but I’m travelling these days and hardly have time to sit in front of a PC. For Blog Action Day, I have taken this commitment to reduce the paper I consume, especially in the form of printouts. That’s more trees saved, la?
Click here to read about other Blog Action Day posts (via Technorati).
I would also recommend that you read more on Eco-Libris and their exciting concept of sustainable reading. Eco-Libris is a new green biz that lets book readers balance out the paper used for the books they read by planting trees.
And here are a couple of ‘green resources’ picked up from the Blog Action Day website.
Eyeka’s Blog Action Day Page – Eyeka contributors have made hundreds of photos and videos freely available for use in Blog Action Day! Visit and download them for free!
Treehugger – Easily the best environmental blog on the web, Treehugger has a great section called How to Go Green as well as tons of other useful stuff. It’s manned by some 40 writers around the world and contains no less than 14,000 posts!
Wikipedia’s list of environmental issues – With enough links to keep you busy for hours, Wikipedia should easily set you off on your environmental web travels.
Digg’s Popular Environment Stories – lists tons of popular posts and articles on all sorts of subjects. Looking forward to seeing some Blog Action Day posts appearing here and on reddit on October 15th!
Green TV – If you need visual stimulation, Green TV has a lot of videos to get you going, divided up into channels of content, it is eminently watchable.
We can live green – A lot of things boil down to practicality and We Can Live Green will help you find actual products and consumables that are environmentally friendly.
IMDB’s Highest Rated Environmental Movies and Documentaries – Al Gore’s Inconvenient Truth isn’t the only environmental DVD to watch, check out IMDB’s list of features ordered by user ratings.
The Union of Concerned Scientist’s Green Tips Page – If you need help thinking up what to post about, look no further than this page full to the brim with great ideas and tips!
The Nature Conservancy’s Carbon Calculator – This calculator leaves all other carbon calculators in it’s wake!
The Sustainable Community Action Wiki – Share, learn and help with this fantastic wiki with over 2000 pages!
Adopt the Sky – One of the nicer looking environmental sites around!
MakeMeSustainable – Tools to take action!
Step It Up – A US resource for climate change
Fight Flab with Laughter Therapy July 3, 2007
Posted by Arun Rajagopal in Conversations, Healthy Living.2 comments
I read this interesting article yesterday on Washington Post that confirms research that stress promotes obesity.
In a series of experiments on mice, researchers at Georgetown University showed that the neurochemical pathway they identified promotes fat growth in chronically stressed animals that eat the equivalent of a junk-food diet.
Speaking from personal experience, I gained over 46 pounds over the last two years I’ve been working. A sedentary lifestyle and unhealthy eating habits have been the usual suspects. However, I lost quite a bit of flab after a month long vacation. When a colleague commented that it was ‘happiness’ that helped me lose weight, I just laughed it off. And then I came across this eye-opening article. Now this just proves my colleague’s theory – it’s not just exercise and crackdown on fats that will help you tone down; it’s lot of laughter & de-stressing too.