Are you really doing social media? February 17, 2012
Posted by Arun Rajagopal in Conversations, Digital, Marketing, Social Media.Tags: brands, businesses, Social Media, social media marketing
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Blogging. Microblogging. Social Networking. Location-based services. Social Bookmarking. Social Media Optimization. Gamification. Social Media Analytics. Social Communities. Content Strategy. Content Curation. ROI. Social Business. Brand Monitoring. Influencer Outreach. Sentiment Analysis. Buzz Monitoring. Share of Voice. User-Generated Content. Crowdsourcing. Viral Marketing. Engagement. Storytelling. It goes on.
Sometimes, it’s good to take a step back from all that and ask a simple question: why do people use social media?
Social media helps PEOPLE connect and build relationships with other PEOPLE*.
Are your social media efforts doing the same? If not, you are not doing social media.
*Or brands who can be human.
Pic credit: Flickr
Arun Rajagopal 
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