jump to navigation

40 out of 40 for Oman Air September 2, 2010

Posted by Arun Rajagopal in Advertising, Airlines, Aviation, Branding, Marketing, Oman, Travel.
Tags: , , , ,
2 comments

Launches 40th destination ahead of 40th National Day of Oman.

Pic credit: Christophe Selzere, JetPhotos.Net

Congratulations to Oman Air, the national airline of the Sultanate of Oman, who launched Kathmandu, its 40th destination today. 2010 is of great significance for the Sultanate as it marks the 40th National Day of Oman (the birthday of His Majesty Sultan Qaboos bin Said is on 18 November). Every corporate in the country is involved in a marketing activity to do with the #40, so it is great to see Oman Air celebrate in a unique manner by launching their 40th route.

Oman Air commenced operations in 1993. It achieved modest growth as a privately owned regional player till 2007, when the Government of Oman pulled out of Gulf Air, designated Oman Air as national carrier, recapitalized it and focused on developing it as an international airline. In 2007, Oman Air went long-haul by launching Bangkok and London. From then on, there has been no looking backwards for Oman Air, with a penchant of doing business differently from its bigger cousins in the region.

Pic credit: Smit ZhiFei, JetPhotos.Net

Oman Air - Flying High

2008 saw a slew of changes at Oman Air. In February 2008, Oman Air unveiled its new branding and aircraft livery as a part of its plans to go international. The characteristic Red, White and Green national colors and traditional Khanjar gave way to Turquoise Blue, Silver and Gold along with a Frankincense smoke plume in an effort to project Oman Air as the new wings of Oman and the ambassador of a nation known for its timeless traditions, vibrant heritage and legendary hospitality.

The year also saw the launch of new routes to the Indian Sub-Continent and the unveiling of a new fleet and long-haul route expansion program. In July 2008, industry veteran and former chief executive of Srilankan Airlines, Mr. Peter Hill took over as the new CEO of Oman Air following the untimely demise of CEO Ziad bin Karim Al Haremi, who played a stellar role in initiating the redevelopment and change of image of Oman Air.

2009 was truly a bellwether year for Oman Air. Under the leadership of Mr. Peter Hill and a revitalized management team, Oman Air went all out to dazzle the industry in a year of superlative achievements. The year witnessed in rapid succession the arrival of the first of Oman Air’s brand new A330s, the launch of Paris, Frankfurt, Munich, Male and Colombo, the unveiling of new Balenciaga designed uniforms, the launch of industry-leading First, Business and Economy Class cabins on the A330 fleet. A $10 million destination marketing campaign in association with Ministry of Tourism saw both Oman and Oman Air make great inroads into European markets. During the 2009 Dubai Air Show, Oman Air finalized an order for 5 Embraer 175 aircraft with another 5 options.

Oman Air First Class Cabin

Oman Air Business Class - 1st in world to offer 4-abreast seating in cabin

In 2010, Oman Air became the first airline in the world to offer in-flight mobile and WiFi connectivity through OnAir onboard its long-haul Airbus A330 fleet. It is interesting to note that Oman Air covered impressive strides during a period when the airline industry was weathering a downturn.

Having made significant investments in infrastructure and improving its products and services over the last few years, the future looks robust for Oman Air. The airline has a strategic vision of differentiating itself from its regional competitors by being a niche boutique airline that is focused on driving point-to-point traffic rather than being a hub-and-spoke carrier.

The results of ‘Change is on its way’ and ‘Discover the future of air travel’ are promising. During the first half of 2010, Oman Air saw a 40% increase in available seat-kilometres, a 73% rise in revenue passenger-kilometres and a 14 point improvement in seat factor, over the same period last year with passenger numbers up by 46% and cargo by 44%.

Along with the ongoing development of Muscat International Airport, Oman Air is playing a key role in the development of 4 domestic airports coming up in Sohar, Ras Al Hadd, Adam and Duqm. In October 2010, Oman Air will launch Milan as its 41st route. The airline will take delivery of its 7th A330 in 2011along with the first of Embraer jets that will ply on domestic routes. Plans are on to refurbish the existing B737 fleet to the same standards as the luxurious A330 fleet. Oman Air will take delivery of its first B787 Dreamliner in 2014 (the airline will be acquiring them from ALAFCO). The first of 6 737s on order are expected to arrive in 2014 as well.

The fortunes of Oman Air will be tied to the successful joint promotion of Oman as a must-visit luxury destination by both Oman Air and Oman’s Ministry of Tourism (a point Mr. Hill emphasizes often to fill the birds), development of ancillary services related to hospitality, tourism, ground services etc., and a continual improvement of travel services in a region that offers unparalleled choice to the flying public and intense competition between regional legacy carriers such as Emirates, Etihad and Qatar Airways who are truly global in their reach and cut-throat Low Cost Carriers such as Flydubai and Air Arabia.


Mabrook, Oman Air. More power to your wings. Fly higher for Oman!

Advertisements

SkyBuzz: Arabian Gulf Aviation Report, Issue 1 May 1, 2010

Posted by Arun Rajagopal in Airlines, Aviation, Marketing, Travel.
Tags: , , , , , , , , , , , , , , , , , , ,
4 comments

SkyBuzz: Arabian Gulf Aviation Report
Issue 1 – May 2010

Welcome to the first edition of SkyBuzz – The Arabian Gulf Aviation Report for the month of April 2010. The purpose of this report is to provide a short monthly summary of news, events and developments concerning aviation and airlines in the Arabian Gulf Region.


The Eyjafjallajkull Effect
IATA has said that it will take the global airline industry at least 3 years to recover from the volcanic ash cloud crisis, which started on 14 April 2010 following the eruption of the Eyjafjallajkull volcano in Iceland.

The aviation trade body further estimated that the current crisis, which crippled almost the entire airline industry, cost airlines more than $1.7 billion in lost revenue through Tuesday, 20 April 2010 – six days after the initial eruption.

For a three-day period (April 17-19), when disruptions were greatest, lost revenues for airlines worldwide reached $400 million per day, according to IATA.

“Lost revenues now total more than $1.7 billion for airlines alone. At the worst, the crisis impacted 29 per cent of global aviation and affected 1.2 million passengers a day. The scale of the crisis eclipsed 9/11 when US airspace was closed for three days,” said Giovanni Bisignani, IATA’s Director-General and CEO.

Effect on Arabian Gulf Carriers
All leading Gulf carriers were hit by the spread of the volcanic dust cloud over parts of Europe.

Emirates President Tim Clark said that the airline suffered an income depletion of about $60 million, including 2,000 tons of cargo disrupted, for the 6 days of ash clouds and an additional $5-6 million in accommodating stranded passengers so far due to volcanic ash-related grounding of planes. 270 flights were canceled, 30 Emirates aircraft were grounded, equivalent to one fifth of the fleet, and 120,000 passengers were stranded across the globe from volcanic ash-related groundings.

Meanwhile, the UAE government issued 96-hour visas to airline passengers stranded in Dubai and Abu Dhabi airports.

Etihad Airways recommenced its full scheduled operations on 22 April 2010. More than 22,000 Etihad passengers were affected by flight cancellations and delays as a result of the aircraft closures around the world. Ash groundings cost the airline $30 million. The government-owned airline put up 2,500 passengers stranded in the UAE capital in 16 hotels.

Qatar Airways canceled more than 135 flights to and from 11 destinations in Europe since 15 April 2010 for safety reasons, resulting in disruption to its network. All flights returned to normal operating schedule on 22 April 2010.

Gulf Air canceled over 32 flights from Bahrain to London Heathrow, Frankfurt and Paris. Besides, as a gesture of goodwill, for those passengers stranded in transit in Bahrain, Gulf Air also offered a free ticket at a credit value equal to their original full ticket for future use.


Emirates: A380 Ahoy, Amsterdam Calling, Kochi Turbulence
In April 2010, Emirates announced the launch of daily A380 flights (517 seats) to Manchester from 1 September 2010. Manchester will become the world’s first regional airport to have a regular A380 service. The airline currently operates 8 A380s to London Heathrow, Toronto, Paris, Jeddah, Bangkok, Seoul, Sydney and Auckland.

On 1 May 2010, Emirates will launch daily flights to Amsterdam, marking its 23rd route into Europe.

On 25 April 2010, Emirates flight EK530, a Boeing 777-200 aircraft carrying 350 passengers from Dubai to Kochi, encountered a weather cloud and a short period of heavy turbulence when cruising at 35,000 feet prior to its descent, injuring 20 passengers and 3 crew members. It dropped about 200 feet in altitude, but landed safely.


Oman Air – 3 new destinations in May
Following back-to-back launches of 5 destinations in 2009, Oman Air is seeking to up the ante by launching 8 new destinations in 2010.

On 1 May 2010, Oman Air will commence its weekly non-stop 4 times service to Kuala Lumpur, its second destination in the Far East after Bangkok. The service will be operated by a new Airbus A330-343 in a three-class configuration.

Oman Air will commence a daily service between Muscat and Ras Al Khaimah from 2 May 2010. Daily flights to Al Ain commence on 3 May 2010. Both routes will be operated by ATR aircraft.

This will be followed by the launch of flights to Lahore (4 times a week) on 10 May 2010 and Islamabad (3 times a week) on 16 May 2010, both destinations served by Boeing 737-800 aircraft. Dar-Es-Salaam (4 times a week) will go live on 1 June 2010 and Kathmandu (4 times a week) on 17 June 2010, and Milan will join the network in the winter schedule.

Oman Air has hiked its capital to $1.3 billion from $779.2 million. Oman Air carried 2.4 million passengers in 2009, up 19 percent from the previous year. Oman Air CEO Peter Hill told Reuters in March 2010 that Oman Air, which posted a loss of $109 million in 2008, planned to return to profit by 2014.


Etihad Airways – Flying high; takes off to Iraq
Etihad Airways, the national airline of the United Arab Emirates (UAE), reported 25.4 per cent growth in revenue passenger kilometers (RPKs) in the first quarter of 2010, far out-pacing the industry average and running ahead of the airline’s available seat kilometers (ASKs) growth of 22 per cent. The improvement, against the first quarter of 2009, was matched by an increase in seat factors, from 73 per cent to 75 per cent. Passenger numbers increased by 11 per cent and premium traffic increased by 5 per cent.

Etihad commenced non-stop flights from its home base in Abu Dhabi to Baghdad, becoming the first airline in the UAE to operate to the Iraqi capital. Etihad operates 5 flights per week to Baghdad, using two-class Airbus A320 aircraft, and will expand its operation with two additional A320 return services to a second Iraq destination – Erbil – from 1 June, subject to government and regulatory approvals.


Qatar Airways – 2 new route launches
Tokyo became Qatar Airways’ 89th destination on 26 April 2010 making it the only Gulf carrier with daily flights to the Japanese capital. Qatar Airways flies an Airbus A330 in a three-class configuration to Tokyo with 12 First, 18 Business and 208 Economy Class seats.

On 5 April 2010, Qatar Airways launched a weekly 4 times service to Ankara from Doha. Qatar Airways is the only Gulf carrier flying to Ankara, operating an Airbus A320 with 12 seats in Business and 132 in Economy Class.


News from Gulf Air
Bahrain’s national carrier Gulf Air has rolled out a dedicated B2B (Business to Business) internet booking tool – for its corporate customers and travel agents. Gulf Air resumed its flights to Najaf following the reopening of the airport on 27 April 2010.


High 5 for flydubai
flydubai, Dubai’s low cost airline has announced 5 new routes in April 2010 taking its network to 18 destinations.
· Flights to Kabul will commence on 17 May 2010 with a frequency of 5 times per week and are priced from AED725.
· Flights to Luxor in Egypt will be 3 times per week, commence on 19 May 2010 and are priced from AED350.
· Flights to Assiut, the largest town in Upper Egypt, will be 3 times per week, commence on 24 May 2010 and are priced from AED350.
· Flights to Istanbul, European Capital of Culture 2010, will be 5 times per week, commence on 17 June 2010 and are priced from AED450.
· Flights to Latakia, flydubai’s third Syrian destination, after Damascus and Aleppo, will be 4 times per week, commence on 20 June 2010 and are priced from AED350.

All fares are for one way journeys including all taxes and charges and one piece of hand luggage.


Kuwait AirBuzz
Kuwait-based Jazeera Airways will commence its thrice-weekly service to Lahore in Pakistan from 12 May 2010. Meanwhile Kuwait-based Wataniya Airways will launch flights to Rome from 31 May 2010, 3 times weekly. Rome is Wataniya’s 11th destination and will follow the carrier’s thrice weekly Istanbul service set to launch on 5 May 2010.

False start for Iraqi Airways
On 25 April 2010, Iraqi Airways relaunched its service to London from Baghdad after 20 years. Commercial air links were cut after the United Nations imposed sanctions on Iraq for invading Kuwait in 1990. The maiden flight received a nightmare welcome as the chartered aircraft used for the service was impounded and the passport of national airline boss Kifah Hassan accompanying the inaugural flight was seized. As the Iraqi Airways aircraft landed at London Gatwick, lawyers acting for Kuwait Airways, which says it is owed 1.2 billion dollars, served papers.

From DXB Intl.
Dubai International Airport posted an increase of 21.8 per cent in passenger numbers during March 2010, taking the total to a record 3,968,672 in the month compared to 3,259,072 during the same period last year.

World Travel Awards 2010 on the anvil
More than a thousand of the Middle East’s greatest travel companies are battling it out to be winners of the coveted event that takes place at The Address, Dubai Marina on 3 May 2010 just before The Arabian Travel Market.

Established in 1993, The World Travel Awards is regarded as the most comprehensive and prestigious awards programme in the global travel industry, with nominees selected by thousands of professionals from travel and tourism organizations world-wide.

Hailed by the Wall Street Journal as the “travel industry’s equivalent of the Oscars”, it serves to acknowledge, reward and celebrate excellence across all sectors of the world’s travel and tourism industry.This year’s Arabian Travel Market exhibition will be held in Dubai from May 4-7 2010.

Air India’s Cairo Stand Up
And in some crazy news to wind up this report, on 15 April 2010, the harried passengers of an Air India flight bound from Mumbai  to Frankfurt were literally stood up by the crew during a stopover in Cairo, for 16 hours on end – all because the crewmembers wanted to see the great pyramids of Egypt. Read more here.

About Me:
I am a creative supervisor with Wunderman in Muscat, Oman. My interests are aviation, travel and airline marketing. My professional experience includes providing marketing communications expertise for leading airline and travel brands in the region.You can reach me via email at arunjoboy at yahoo dot com. I look forward to your comments and feedback.

Oman Air: The New Wings of Oman February 24, 2008

Posted by Arun Rajagopal in Advertising, Oman, Travel.
Tags: , , ,
19 comments

My latest campaign at Wunderman Oman is one of the most exciting projects I have ever worked on. It has been exciting, hectic (explains the blogging hiatus) and a great learning curve.

After all, it’s not every day that you get to work on the rebranding of a country’s national airline.

Particularly gratifying for me is that I have worked on this brand for the last 3 years, across 2 agencies. It gives you a great high to watch an airline take off in new colors, especially when you have played a role in its ‘vibrant, new journey’.

The New Wings of Oman

Welcome to the new wings of Oman Air, the national carrier of the Sultanate of Oman.

The rebranding exercise became essential as Oman Air has changed its focus from being a leading regional airline to a competitive global player.

The airline is currently expanding its wings with an ambitious fleet expansion programme and launch of new destinations (9 cities in 2007).

Our campaign delved into the psyche of Oman as a traditionally friendly and hospitable nation to create the message that as ambassadors of the nation, Oman Air brings élan, friendliness and warmth to flying.

The revitalized brand identity features the Oman Air logo as a contemporary rendition of Frankincense smoke. Frankincense is one of the most evocative expressions of Oman’s vibrant heritage and culture.

Those familiar with Arabian history will know the significant role frankincense has played in Oman’s history. Today, burning incense is an inseparable part of Omani life and is indicative of the country’s enduring traditions of hospitality.

A high-profile corporate branding and aircraft livery unveiling event (with laser show and the works) was held yesterday at the Shangri-La’s Barr-Al Jissah Resort and Spa, Muscat. The ‘New Wings of Oman’ press campaign was launched across Oman today.

TV spots unveiling the new look of Oman Air will roll out across the Middle East this week. Communications across diverse media – print, outdoor and digital will follow.

Here’s the print campaign & logo rationale of ‘The New Wings of Oman’…

Teasers 1, 2,3:

The New Wings of Oman - Teaser 1

The New Wings of Oman - Teaser 2

The New Wings of Oman - Teaser 3

Launch Ad – Double Spread:

The New Wings of Oman - Launch Double Spread - Cover

The New Wings of Oman - Launch Double Spread

The New Wings of Oman - Launch Double Spread - Back

Logo Rationale Book (Giveaway in a wooden box of frankincense):

The New Wings of Oman - Logo Rationale

Watch this space for more news on ‘The New Wings of Oman’ campaign.

Update: TBWA/Zeenah, a leading agency in Muscat designed the new logo and livery of Oman Air, while Wunderman Oman developed brand communications for other media through ‘The New Wings of Oman’ campaign. Hat tip to Ivan Sidzhakov at TBWA/Zeenah, who worked on the new logo.