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My last flight on Kingfisher Airlines April 2, 2012

Posted by Arun Rajagopal in Airlines, Aviation, Branding, India, Marketing, Social Media, Travel, UAE.
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24 comments

I’m a loyal customer of India’s Kingfisher Airlines. I first flew Kingfisher in Jan 2011 but since then I have flown them 15 times. I fly them as much as possible. I often pay a premium to fly them even when I have cheaper or non-stop flights available. I even recommend it to those who are looking for flights to India. The only time I flew another airline to India instead of Kingfisher I felt like I was cheating on a partner.

What I like the most about Kingfisher is how they make me feel special when I fly with them. Another reason I love to fly them is their social media engagement. I became a loyal Kingfisher customer because of how they engaged with me on social media the first time I flew with them and have been connected to me since then.

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The Secret Of Making It Work November 3, 2009

Posted by Arun Rajagopal in Conversations, Healthy Living, India, Marketing.
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3 comments

I recently got an interesting e-mail attachment. Without much ado, I’m sharing it with you:

Suvendu Roy, of Titan Industries shares his inspirational encounter with a rickshaw driver in Mumbai:

Rickshaw Mumbai 1 Last Sunday, my wife, kid, and I had to travel to Andheri from Bandra. When I waved at a passing auto rickshaw, little did I expect that this ride would be any different.

As we set off, my eyes fell on a few magazines (kept in an aircraft style pouch) behind the driver’s backrest. I looked in front and there was a small TV. The driver had put on the Doordarshan channel. My wife and I looked at each other with disbelief and amusement. In front of me was a small first-aid box with cotton, Dettol and some medicines. This was enough for me to realize that I was in a special vehicle.

Rickshaw Mumbai 2
Then I looked round again, and discovered more – there was a radio, fire extinguisher, wall clock, calendar, and pictures and symbols of all faiths – from Islam and Christianity to Buddhism, Hinduism and Sikhism. There were also pictures of the heroes of 26/11- Kamte, Salaskar, Karkare and Unnikrishnan. I realized that not only my vehicle, but also my driver was special.

I started chatting with him and the initial sense of ridicule and disbelief gradually diminished. I gathered that he had been driving an auto rickshaw for the past 8-9 years; he had lost his job when his employer’s plastic company was shut down.

Rickshaw Mumbai 3
He had two school-going children, and he drove from 8 in the morning till 10 at night. No break unless he was unwell.  “Sahab, ghar mein baith ke T.V dekh kar kya faida? Do paisa income karega toh future mein kaam aayega.” (“What’s the benefit from sitting at home and watching TV? If I work now and earn some money, it will be of use in the future.”)

We realized that we had come across a man who represents Mumbai – the spirit of work, the spirit of travel and the spirit of excelling in life.

I asked him whether he did anything else as I figured that he did not have too much spare time.

He said that he goes to an old age home for women in Andheri once a week or whenever he has some extra income, where he donates toothbrushes, toothpaste, soap, hair oil, and other items of daily use. He pointed out to a painted message below the meter that read: “25 per cent discount on metered fare for the handicapped. Free rides for blind passengers up to Rupees 50.”

My wife and I were struck with awe. The man was a HERO! A hero who deserves all our respect!!!

Our journey came to an end; 45 minutes of a lesson in humility, selflessness, and of a hero worshipping Mumbai, my temporary home. We disembarked, and all I could do was to pay him a tip that would hardly cover a free ride for a blind man.

I hope, one day, you too have a chance to meet Mr. Sandeep Bachhe in his auto rickshaw: MH-02-Z-8508.

What this experience tells me is that: even the most mundane, uninspiring jobs on Earth can be made a fulfilling experience with one ingredient. PASSION. Passion brings with it the unique ability to make a difference in your own little ways. Ultimately, the secret is not to believe that you are driving a simple, humble rickshaw, but to believe that you are driving the world ahead in your own special way.