Will the iPhone blend? September 21, 2008
Posted by Arun Rajagopal in Conversations, Digital, Social Media.Tags: Blendtec, Groundswell, iPhone, Middle East
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The most visited post on this blog is the one I wrote on the iPhone. The iPhone is undoubtedly one of the most buzzed about gadgets of our times. While the official release of iPhone in Oman seems to be far, far away, there’s news that Qatar will be the first country in the Middle East to get it (Egypt and Jordan are in line as well). The release in Qatar is supposed to be this month; probably Vodafone, the Qatari iPhone service provider is waiting for Eid to get on with the launch. However, unlocked phones are available in plenty on the black market in the Middle East.
So if the iPhone creates so much buzz, what about iSmoke? I came to know about Blendtec’s imaginative series of “Will It Blend?” viral videos from “Groundswell”, the now iconic book on social media written by Charlene Li and Josh Bernoff of Forrester Research. The Blendtec videos are a huge success in viral consumer marketing and this one is one of their biggest hits. Discover what happens when the iPhone blends!
Arun Rajagopal 