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Finally, Golden Glory for India August 11, 2008

Posted by Arun Rajagopal in Conversations, India, Pot Pourri.
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Abhinav Bindra today became the first Indian to win a Gold medal in an individual event (10m Air Rifle shooting) in the history of the Olympic Games. It was such a heartwarming feeling to hear the Indian national anthem being played at the awards ceremony.
No doubt, his success is the fruit of supreme persistence, dedication and commitment, including a comeback from back injury. His victory is the perfect gift for a nation that is celebrating its 60th Independence Day on Friday.
Abhinav’s win will definitely inspire cricket-crazy India to devote more energy to other sports as well. It’s about time the snoozing tiger woke up.

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What is Advertising? January 15, 2008

Posted by Arun Rajagopal in Advertising, Conversations, India.
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Advertising is a creative tool to sell a product.
Can’t agree better with this definition by maverick Indian adman Bharat Dhabolkar.