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Finally, Golden Glory for India August 11, 2008

Posted by Arun Rajagopal in Conversations, India, Pot Pourri.
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Abhinav Bindra today became the first Indian to win a Gold medal in an individual event (10m Air Rifle shooting) in the history of the Olympic Games. It was such a heartwarming feeling to hear the Indian national anthem being played at the awards ceremony.
No doubt, his success is the fruit of supreme persistence, dedication and commitment, including a comeback from back injury. His victory is the perfect gift for a nation that is celebrating its 60th Independence Day on Friday.
Abhinav’s win will definitely inspire cricket-crazy India to devote more energy to other sports as well. It’s about time the snoozing tiger woke up.

What is Advertising? January 15, 2008

Posted by Arun Rajagopal in Advertising, Conversations, India.
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Advertising is a creative tool to sell a product.
Can’t agree better with this definition by maverick Indian adman Bharat Dhabolkar.