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Savour the world’s most expensive burger June 30, 2008

Posted by Arun Rajagopal in Advertising, Conversations, Healthy Living, Pot Pourri.
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burger king IMG_2850, originally uploaded by Damien_Toman.

The most interesting bit of news I’ve heard whole day, via Ad Age.

Indulge in the world’s most expensive burger at $190 every Thursday at Burger King’s Gloucester Road branch (near to Harrods where the high and mighty shop).

You have to pre-order the burger by telephone, before you are ushered through a red velvet rope and up some steps to a more upscale dining experience than the regular diners. You are treated to crisp table linen and free-flowing 2003 Tapanappa Cabernet Shiraz from the Whalebone Vineyard in South Australia. And then,you are presented a free limited-edition bottle of Coca-Cola, supposedly worth $300.

And here’s a gastronomic description of the sinful burger:

“Made from Wagyu beef, topped with white truffles and Pata Negra ham (which owes its nutty flavor to the fact that the pigs are fed on acorns), the burger nestles in a bun spread with organic-white-wine-and-shallot-infused mayonnaise, plus pink Himalayan rock salt, and dusted on top with Iranian saffron. It is served with Cristal champagne onion straws (inspired by the “angry lobster” dish at David Burke & Donatella Manhattan restaurant) and a garnish of lamb’s lettuce.”

Apparently Leo Burnett sent its 2 henchmen there to check out competition on behalf of McDonalds. Ahhh, the joys of being in advertising!!! And the cherry on the burger: All proceeds go to a local children’s charity.