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It’s Obama time! November 5, 2008

Posted by Arun Rajagopal in Conversations, Digital, Social Media.
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2 comments

Congratulations Obama. Congratulations America. This morning, I got to work and discovered that Barack Obama is the 44th president of the USA. I immediately logged on to Twitter and went through my feed soaking in the collective emotions of a people who so desired a change of leadership for America. I then wished I could see his acceptance speech live (which I did a few minutes ago finally!). I thought it would be great if I captured this defining moment in history through the tweets of some of my friends on Twitter. Finally, change is here and this is what America had to say today.

jeffpulver Good morning, America how are you? Looks like the world has changed a little overnight. For the better. With love from Tel Aviv.

scottkarp Never seen so many people at a political event with tears.

kevglobal just in case you missed it: YES WE CAN!

BrianReich Its kind of a bummer that my son, just shy of his first birthday, is sleeping through this historic night.

briansolis Welcome to a new America

ChrisSaad i have tears in my eyes

mikearauz YES WE CAN.

shelisrael The only dry eye in the entire country is his.

shelisrael “Democracy, liberty and unyielding hope. That’s America‘s true genius is that America can change.”

shelisrael To all those watching from beyond our shores: A new dawn of American leadership is here.

Scobleizer For the past 30 minutes I sat holding my son, Milan, listening to Obama. More than once I wiped a tear from my cheek.

shelisrael “We rise or fall as one nation, as one people.’

DustyReagan I think the Obama win broke the Internet tonight. Too much twittering, and digging, and et cetera happening.

tamar can obama just make his darn acceptance speech so my husband will come to bed???

tbrunelle Times Square is INSANE. This is an amazing experience.

KristinGorski President Obama!!!!!!!!!! 🙂 I am so deeply happy right now.

BrianReich I just got an email from Barack Obama saying thank you…

jimkukral Yes, it’s over. Time for healing. Time for a new face for America. I’m proud of my new America.

ScottMonty Whew. We can all rest well. America returns to the top of the ever-so-important global popularity contest.

charleneli Yes We Did!

katiechatfield WOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

debbieweil WHOOOEEE!!!! HISTORY!!!!!!!!!

CBWhittemore This is so very exciting! Congratulations America.

thomasclifford Yes we can. 🙂

ModaMags president Obama! Wow!!!!!

ShamaHyder …And the world as we know it changed forever.

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Paris Hilton for Prez!? August 6, 2008

Posted by Arun Rajagopal in Conversations, Pot Pourri.
Tags: , , ,
2 comments

Well, I think it wasn’t a great idea for the McCain camp to do this ad.

Jason Links at the Huffington Post tells us the 3 things that are tactically wrong with this kind of communication.

But the biggest blow is how McCain opened himself to attack from Paris Hilton (apparently a Republican campaign supporter herself!) with this rebuttal ad.

It was very natural for Ms. Hilton to get back. And so well at that.

I’m not a big fan of Hilton here, but I think this spoof ad is a very smart move on her part – lots of mileage and a great upswing to an otherwise much lampooned celebrity image.

A very interesting marketing lesson from the US presidential campaign – never make new foes while gunning for old ones.