Travelogue – A weekend in Jakarta March 29, 2013Posted by Arun Rajagopal in Airlines, Travel.
Tags: Airlines, Boeing 777, Business Class, Emirates, Emirates Airline, Indonesia, Jakarta, Travel, Travelogue
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A visual travelogue from my weekend getaway to Jakarta, Indonesia in October 2012. This was my first trip on Emirates Airline since joining them. Enjoyed the journey on Business Class onboard the Emirates Boeing 777-300ER. Lovely flight, fantastic service. Jakarta is a very chilled out destination. Very green city. Extremely friendly people. The welcoming smiles begin at the Visa on Arrival counter. It is one of the most populous cities in the Far East and can be a bit overwhelming, however I was able to find my unique oasis of tranquility. I enjoyed a relaxing stay at Le Meridien, watched the rains from my window, did a bit of mall crawling and city hopping, and caught up on much-needed sleep, before jetting back to Dubai. I wouldn’t mind going back to Jakarta again. Bali as well, next time!
All pics clicked on iPhone 4s.
The top 10 aviation photos of 2010, starring snow December 21, 2010Posted by Arun Rajagopal in Airlines, Aviation.
Tags: Airbus, Airlines, Boeing, Europe, Snow, Winter
There’s something magical about snow and winter that gives a unique character to airplanes and aviation. The white bleary landscapes make us have a closer look at these elegant flying machines and remind us of their resilience when it comes to dealing with the rough elements of nature. We also think of the invisible people who work round the clock to keep them flying. So without much ado, here’s my favorite pick of aviation snaps of airplanes from around the world posing in front of snow, all clicked in December 2010.
1. easyJet A319 flying in front of a snow-laden cliff in Innsbruck, Austria.
Pic Credit: Emanuel Linert
2. A Southern Air Boing 747-400 Freighter takes off from Amsterdam, Schiphol, Netherlands leaving a plume of snow behind.
Pic Credit: Maarten-sr
3. An Air Mauritius Airbus A340-300 lands at Paris Charles De Gaulle Airport.
Pic Credit: Pascal Maillot
4. A Lufthansa Airbus A321-231 gets deiced at Munich Franz Josef Strauss International Airport.
Pic credit: Manuel Recht
5. A Singapore Airlines Airbus A380-841 at Zurich Kloten Airport proves to the world that it is the world’s largest snowblower.
Pic Credit: Sandro Mederle
6. A majestic China Airlines Cargo Boeing 747-409F wishes Merry Christmas to everyone at Prague Ruzyne Airport.
Pic Credit: Peter Volek
7. An Egypt Air Cargo Airbus A300B4 is reverse snow plowing at Bruges Ostend Airport in Belgium.
Pic Credit: Luc Van Belleghem
Pic Credit: Fred Seggie
9. A LinxAir Embraer Legacy series corporate jet looks a bit flummoxed in the snow at Samedan, Switzerland.
Pic Credit: Danijel Jovanovic
10. Snow covered cockpit of the famous Jumbo Hostel made out of a Boeing 747-212B at Stockholm, Sweden.
Pic Credit: Stefan Sjogren
25 fast facts on the 25th anniversary of Emirates October 25, 2010Posted by Arun Rajagopal in Airlines, Aviation, Marketing, UAE.
Tags: Airbus, Airlines, Aviation, Boeing, Dubai, Emirates
Emirates, the national airline of Dubai, United Arab Emirates celebrates its 25th anniversary today. With a capital of $10 million (AED 36.7 million) and 2 used Boeing 727-200 aircraft in 1985, Emirates has come a long way to be one of the world’s leading airlines.
Here are 25 fast facts on Emirates.
- Emirates operates over 2,400 passenger flights per week from Dubai International Airport Terminal 3, to 105 cities in 62 countries across 6 continents.
- Emirates is one of the only nine airlines in the world to operate an all wide-body aircraft fleet. They don’t do small, baby!
- Emirates has 151 aircraft in its fleet including 7 freighters and is among the youngest in the skies, with an average age of 69 months.
- Emirates is the world’s largest operator of Boeing 777s with 86 aircraft in fleet & 55 on order.
- Emirates is the world’s largest operator of Airbus A380s with 13 aircraft in fleet & a whopping 77 on order.
- Emirates generates 36.5% of its revenue from Europe & Americas & spends 35.1% of its revenue on fuel.
- Emirates operates three of the ten world’s longest non-stop commercial flights from Dubai to Los Angeles, San Francisco and Houston.
- Emirates is the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried.
- In 2010, Emirates was the sixth-largest airline in the world in terms of international passengers carried and largest in the world in terms of scheduled international passenger-kilometres flown.
- In 2010, Emirates was voted the eighth best airline in the world by Skytrax.
- On 8 June 2010, at the Berlin Air show, Emirates ordered 32 A380s worth $11.5 billion. The deal was the biggest single order for the world’s largest passenger aircraft.
- Emirates currently flies A380s to 11 cities around the world and resumes its A380 service to New York JFK on 31 October 2010.
- Dubai International Airport’s Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion and officially opened 14 October 2008. Terminal 3 is the largest building in the world by floor space, with over 1,500,000 sq. m. (370 acres) of space.
- Emirates ranks as the largest airline in the world by international seating capacity, according to the latest annual report by IATA.
- Emirates plans to have over 320 aircraft by 2018.
- In 2009, Emirates was voted the second best First Class by Skytrax.
- Emirates became the first airline in the world to introduce a personal entertainment system on a commercial aircraft after introducing the world’s first seat-back screens in 1992.
- ICE (Information, Communication, Entertainment) is the in-flight entertainment system operated by Emirates, and features between 600 and 1000 channels, the largest offering in the world.
- Skywards, the frequent flyer programme of Emirates has 5.72 million members.
- Emirates has been involved in two of the largest football sponsorship deals ever seen. Its 2004 agreement with Arsenal, which included stadium naming rights, was worth around US $170 million. Its seven year deal with FIFA, signed in 2007, cost a reported US $195 million.
- Emirates has only had 3 incidents in its 25 years of history and has never had a casualty. Hope the exemplary record remains.
- Emirates employs 10,785 cabin crew from over 120 countries speaking over 80 languages. Their uniforms are designed by Simon Jersey plc.
- You can buy an Emirates A380 1:50 Scale Solid Aircraft Model from the official Emirates Online Store for $3300 here.
- According to a Wharton article, Maurice Flanagan, the current Executive Vice-Chairman of Emirates so hates the word “marketing” that he essentially banned the use of the term at Emirates. One time when he found that 11 of the firm’s 20,000 employees had the word “marketing” in their job title, he moved them to other positions.
- In the year of its 25th anniversary, Emirates announced revenues of US$11.8 billion and net profit up a massive 416% to $964 million.
Brand Leadership Lessons from Air New Zealand January 26, 2010Posted by Arun Rajagopal in Advertising, Branding, Conversations, Marketing, Travel.
Tags: Air New Zealand, Airlines, Business, Innovation, Marketing, Skycouch, Travel
At the edge of the world, a small airline is pushing the envelope when it comes to doing the right things. This is a hallmark of a brand that is going places, even in times of adversity. For example: Air New Zealand.
And here’s how they are getting there.
Pic credit: Flickr – source
1. Be bold in your marketing
Air New Zealand is not shy of stirring a little turbulence in your teacup. Bold, edgy and provocative – that’s how I would describe their recent marketing.
Their ‘Nothing to Hide’ campaign was an excellent take on low cost airlines adding hidden fares. Chief Executive Officer Rob Fyfe even made a cameo appearance in full body-paint as a baggage handler in this campaign. It was extended to airline safety where crewmembers went bare naked in in-flight safety videos.
However, Air New Zealand recently flew into a bit bad weather with their controversial ‘Cougar’ campaign. But there’s really no thing such as bad PR.
In October 2009, Air New Zealand flew probably the first matchmaking flight in the world from Auckland to Los Angeles, complete with its own social media networking site, pre-flight airport party, loads of in-flight merrymaking and a ticket to a gala post-flight mixer attended by 150 single Kiwis.
All these activities fit Air New Zealand’s vision of “putting the fun back in flying”.
Lesson: Let your marketing be bold, unconventional and spoken about.
2. Your product matters
No marketing or promotion can save you if you don’t have a good product or improve your existing product offering.
Today, Air New Zealand is in the news for their newly launched ‘SkyCouch’ flatbed seat in Economy Class.
While it’s too early to predict its success, Air New Zealand can be hailed for bringing innovation to the back of the cabin.
Like an enthusiast commented: “The SkyCouch is up there with EK’s A380 showers and SIA’s double beds. Gotta love the Kiwis!”
Lesson: Never stop working on improving your product/service.
3. Be different to be better
If you are doing something different from the pack, recognition follows you.
The airline industry usually witnesses a “McDonald’s” approach of doing things. If someone is launching a Low-Cost Carrier (LCC), everyone else does the same thing. If you start charging for check-in baggage, everyone else follows suit.
Air New Zealand’s SkyCouch is a daring innovation in terms of product, price and positioning. But this is just one of the many innovations they have been up to in the recent times.
No wonder, the Air Transport World magazine recently named Air New Zealand Airline of the Year.
Lesson: What are you doing differently to be better?
4. Leadership begins from the top
Positive change begins from the top and flows down the ladder. Under the leadership of Rob Fyfe, Air New Zealand seems to have galvanized itself and embraced ‘an authentic Kiwi can-do style’ of getting things done.
“We operate this airline in a New Zealand way – we’re not trying to emulate a Singapore Airlines or emulate a McDonald’s. We’re trying to go out there day in and day out and trying to be authentic Kiwis and give people a real genuine New Zealand experience,” says Fyfe.
Lesson: Are you the Fyfe of your organization?
5. Innovation Quotient
Air New Zealand recently made the world’s first flight using a sustainable biofuel. It also attempted sending a rocket into space. These are innovations at work.
One of the greatest assets in any organization is its people, their knowledge and attitudes. Harness them well and you have a strong culture of innovation.
Air New Zealand has an interesting programme called Test Flight where employees pitch ideas to the executive team. If the idea is chosen, the person suggesting the idea can get to work on the project itself and get a share of the profits.
Air New Zealand also looks outside its own industry for ideas. “We don’t just look at other airlines, at airports. We look at shopping centres, we look at universities, we look pretty much anywhere to get ideas that we could potentially use at Air New Zealand,” says Julia Raue, Chief Information Officer at Air New Zealand.
Lesson: What’s your organization’s innovation quotient?
6. People make the difference
As a company, Air New Zealand is known to create a work environment that values and recognizes people for their enthusiasm and ingenuity.
So it doesn’t come as a surprise that the airline gave its 11,000 staff an extra day off to celebrate their part in winning the Airline of the Year award.
Lesson: How well are your people contributing to your growth? Are there ways to energize them better?
What else can you learn from Air New Zealand? Feel free to add your views and comments.