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How cool is Age of Conversation 2? October 30, 2008

Posted by Arun Rajagopal in Conversations, Digital, Social Media.
Tags: , ,

How cool is it to be part of a marketing book that is written by some of the brightest, smartest and greatest minds in marketing, communications and social media from around the world?

How cool is it to be part of a collaborative book that is authored by not one, not two, but 237 bloggers from 15 nations across the globe?

How cool is that the book is based on the theme ‘Why don’t people get it?’ and goes on to share unique perspectives on topics such as Manifestos, Keeping Secrets in the Age of Conversation, Moving from Conversation to Action?, The Accidental Marketer, A New Brand of Creative, My Marketing Tragedy, Business Model Evolution, and Life in the Conversation Lane?

How cool is that my chapter ‘The Smart Beast in the Creative Jungle’ talks about creating a successful creative niche in this highly dynamic and interactive era of conversation?

How cool is that the book’s collective wisdom will help you create conversations, deliver results and generate impact?

How cool is that proceeds from book sales will benefit Variety, a children’s charity that does good work around the world?

How cool is that you can go online and get your own copy of the book in hardcover, paperback and downloadable e-book formats within minutes ?

Yes, it’s so totally cool that ‘The Age of Conversation 2’ is finally here!!! And if you agree with me, please click here to order your copy.

Please tell us how cool it is to live in the age of conversation. It’d be fun if you start off your comments with “How cool… 🙂

And last but not the least, how cool is it to be in such great company?

A Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi

B Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich

C C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson

D Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner

E Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller

F Faris Yakob, Fernanda Romano, Francis Anderson

G G Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming

H Hillel Cooperman, Hugh Weber

J J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster

K Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski

L Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux

M Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel

N Neil Perkin, Nettie Hartsock, Nick Rice

O Oleksandr Skorokhod, Ozgur Alaz

P Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman

R Rachel Steiner, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen

S Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Sreeraj Menon, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood

T Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman

U Uwe Hook

V Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau

W Wayne Buckhanan, William Azaroff

Y Yves Van Landeghem


Social Networking: To be or not to be? October 5, 2007

Posted by Arun Rajagopal in Conversations, Digital, Social Media.
Tags: , , , , ,

To be or not to be

This morning, I checked my mail like always and there was this interesting story in my daily mailshot from ArabianBusiness.com which I had to click on and read – No ban for Facebook.

The story is about Emirates’ telecom regulator Telecommunications Regulatory Authority (TRA) saying that they had not banned popular social networking website Facebook in the UAE earlier this week, following widespread rumours that it had been blocked after thousands of residents found themselves unable to access the site. The outage was apparently due to ‘technical / connectivity issues’.

Facebook, which also happens to be the second most visited website in the UAE, is up and running again.These rumours gained significant wind in light of TRA’s move to ban social networking website Orkut in July 2007 following reports that the site contained sexually explicit material and was being used for “immoral activities”.

The UAE also has a ban on social networking websites Flickr and Hi5, and only recently lifted a ban on MySpace and YouTube. However, users based in free zone locations such as Dubai Internet City can access Flickr and Hi5.

Meanwhile Maktoob.com and faye3.com have recently teamed up to develop their own Arab social networking site to rival Facebook. The two sites are working on a joint initiative aimed at providing a service that will allow Arab communities to link up online and share contacts.

Later in the afternoon, I read “Social Networking: A Time Waster Or The Next Big Thing In Collaboration?” on Information Week. The article discusses how Facebook and other social networks in the workplace can suck up employees’ time and worse. But managed right, they may be the next breakthrough in business collaboration. Shell Oil, Procter & Gamble, Citigroup, McDonalds and General Electric are case-studies under consideration.

It was interesting to see both sides of the coin today. There are always going to be pluses and minuses for every new innovation, tool or phenomenon that brings together people and creates benefits by doing so. I think it’s all about considering the ‘better good’ or rather, the ‘larger good’.This is where I think initiatives such as ‘The Age of Conversation’ play a crucial role. AOC shows the world the power of social media to do a world of good by creating a community of people who value conversation and want to use their talents to make a difference to way brands speak to consumers. The more we promote this ‘goodness’ in markets that have its natural reservations about social media, people are going to start asking – now wait a second, let me have a slice of that pie because it seems good for me. That, my friends, is a small step for us and big leap for the world out there.

I want to thank all the AOC authors once again for teaming up for this initiative. And to all friends who have written in with comments and posts on our ‘Weekend Adventure’. You honor me so much with your kind words of appreciation. Nothing is possible without your support and encouragement.


Oh yeah, before I leave, I want you to meet this new dude on the block – Julius Caesar. Caesar is a 3-month old Persian kitty with the character of the great ruler himself, the chutzpah of a dog and the antics of an ass. He can be very clownish at times and is always sliding on surfaces and getting knocked up in the process. He loves doing somersaults, crawls up like a monkey on our legs, wants to poke his face into our coffee mugs, tries to stand up on two feet and goes gaga over tuna. Needless to say, it’s a welcome relief to have him around at work. Too bad that Caesar doesn’t belong to me. Ciao for now 🙂