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Are you “That Guy or That Gal”? June 4, 2008

Posted by Arun Rajagopal in Conversations, Digital, Social Media.

This is inspired by Greg Verdino’s post: The “you test” for social media agencies.

Greg delves on “that guy and that gal” – those who are social media mavens in every right. Those who walk the talk and talk the walk.

In his words, the real experts are those who have “a true passion for social media and have made it a personal mission to ‘live’ in the space and experience new social channels as a consumer first, marketer second”.

He also gives a 5 point “You Test” to separate the wheat from the chaff.

I’d define the mavens as those people who are not only using social media tools such as blogs, Twitter and podcasts in their own work and building brands through conversational marketing, but are also building knowledge communities, espousing social causes and in general advancing the “age of conversation”.

So who are “those guys & those gals?”

Here’s a little fun project to identify them. I’m creating a Mavens Directory which will identify leading social media gurus and their organizations, along with a link to their blogs.

You can join in the fun by nominating your recommended “those guys & those gals” and I’ll put them up in this page. To do so, by either writing a comment on this post or naming them on this editable wiki http://socialmediamavens.wikispaces.com/

The idea is what I’d call the aggregator effect. If I know 5 mavens and you 10 more, let’s put our heads together and see how far and wide we can go.

Eventually, I see this page as a one-stop resource for any social media enthusiast or marketing blogger who wants to connect, network and identify with “those guys & gals” who are rolling with the social media juggernaut.

Have fun now! Feel free to nominate your mavens on this post or on this wiki. Watch out for updates as the list grows. For starters, I’m listing few mavens who commented on Greg’s post.

Update 1
: Wow! The list is slowly but steadily growing. Thank you folks for tuning into the conversation. While there will be quite a few people out there using social media tools at work and helping communities grow, it’s Peer to Peer recognition / nomination that will help us identify the true mavens. Interestingly, people have used social media tools such as LinkedIn and Facebook to let me know about mavens and to connect with me after I put up this post. Hey, the list is not done yet, I know a lot of mavens who need to be there – just waiting to here from you first. Greg Verdino (who sparked off the whole “who is the maven?” thingy has written a post on my wiki endeavor. Thanks Greg!

THE SOCIAL MEDIA MAVENS (name & organization)

  1. Greg Verdino – Crayon
  2. Jon Burg – Digitas
  3. John Carson – GCI Canada
  4. Jane Quigley – Zeta Interactive
  5. Geoff Livingston – Livingston Communications
  6. Lewis Green – L&G Business Solutions
  7. Mack Collier – The Viral Garden
  8. Jennifer Laycock – Search Engine Guide
  9. Doug Meacham – IBM
  10. Jeremiah Owyang – Forrester Research
  11. Robert Scoble – FastCompany TV
  12. Jason Alba – JibberJobber
  13. Guy Kawasaki – Garage Technology Ventures
  14. Darren Rowse – ProBlogger
  15. Chris Brogan – CrossTech Media
  16. Jason Falls – Doe-Anderson
  17. Cam Beck – ClickHere
  18. Tom Clifford – Moving Pictures
  19. Terry Starbucker – SOBcon
  20. Steve Woodruff – Impactiviti LLC
  21. Shama Hyder – After The Launch
  22. Michael Seaton – Thornley Fallis


1. jon burg - June 5, 2008

Thanks for sharing! Looking forward to connecting across many more social media discussions in the days ahead.

2. Lewis Green - June 5, 2008


Mack Collier is as engaged with social media as anyone I know. Good post.


3. Steve Woodruff - June 5, 2008

Well, you’ll certainly want to include Mack Collier, Jennifer Laycock, Doug Meacham, Jeremiah Owyang, Robert Scoble, Jason Alba, Guy Kawasaki, Darren Rowse, Chris Brogan, Jason Falls, Cam Beck, Tom Clifford, Terry Starbucker…oy, I could go on and on!

4. Michael Seaton - June 6, 2008

I think the interesting thing to note is the background of those on the list. I come from a long run (over 10 years) on the client side with a lot of brand, relationship and direct/database and digital marketing. It is great to see so many different disciplines converging in social media.

I am interested to know the backgrounds of others as I believe it great perspective not only how and why we got involved and are so passionate, but also how we will serve to evolve the space.

As far as we have come, it is still early days.

5. Doug Meacham - June 7, 2008

Arun, I am honored to be on this list. I would also suggest that the list should include Matt Dickman, Doug Haslam and Geoff Livingston

6. gl hoffman - July 6, 2008

I would like to see Toby Dayton and myself on your list. In our employment media company, JOBDIG, and LINKUP, we are constantly blogging in order to be as transparent as we can to our communities.
thanks for the effort…nice blog yourself.]
mine is called what would dad say at http://blogs.jobdig.com/wwds
Toby’s is called diggings at http://blogs.jobdig.com/diggings

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