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Plug into ADEATERSPEAK September 28, 2007

Posted by Arun Rajagopal in Advertising, Conversations, Digital, Social Media.
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Mind Blogging, this week’s cover story on Khaleej Times Weekend touches upon the ability of social media to offer diverse audiences the potential to interact, stimulate and engage across cultures. One of my recent ventures ‘ADEATERSPEAK’ attempts to do just such that.

AdEaters-Column-Branding-Lo

A group of ‘AOC’ co-authors have volunteered to share their expertise in a syndicated media column in Oman which is a unique experiment that is at the cross-section of branded content, publishing and event blogging.

Adeaters-Blog-low

Consider this:
The Night of the AdEaters, a world renowned advertising festival is coming to Muscat for the first time ever next month. I’m helping promote it through www.adeatersmuscat.com, an event blog that showcases outstanding ad commercials. The event is also promoted in mainstream print media through advertising and ADEATERSPEAK, a thought leadership column on marketing, advertising and communications in Times of Oman, a leading English daily in Oman.

Through the print column, we present insights from leading experts (the serious stuff) and then lead readers to the AdEaters Muscat blog to get a feel for the AdEaters festival and view some of the world’s finest ad commercials (the fun stuff).

Drew McLellan was the first columnist at ADEATERSPEAK last Tuesday. Drew described a brand as a three-legged stool with the legs being:
1. The company’s vision of the brand;
2. The consumers’ vision of the brand;
3. Where your brand sits in the marketplace.

You can read his article ‘What is branding & why does it matter?’ here. We have 3 more ‘AOC’ co-authors chipping in to share their wealth of knowledge through ADEATERSPEAK in the weeks to come. Stay tuned for updates!

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