Inviting HP to ‘The Age of Conversation’ July 26, 2007Posted by Arun Rajagopal in Conversations, Digital.
I woke up this morning and knew I had to talk to this special group of HP bloggers. So I went out on the WWW and got the links to the people who I have to talk to in this post. So here goes:
Marco Casassa Mont
EMEA CSR Team
Enterprise Printing Team
HP Inkjet Printing Team
Karen Lawrence Öqvist
HP Russia blog team
HP Technology Forum Team
UK Corporate and Enterprise team
How are you doing? I’m Arun Rajagopal from Muscat, Sultanate of Oman & I’m glad you have come by my blog. I work as a content strategist for UMSi, a leading web solutions company out here.
Have you read this interesting book called ‘The Age of Conversation’? If yes, great! Nope??? Then you are missing on something darn exciting.
But wait; do you know what the buzz on ‘The Age of Conversation’ is all about? Let me explain the big deal in a nutshell. Let’s get on with this conversation!
‘The Age of Conversation’ is a book about engaging consumers through conversations in a world being shaped by citizen marketers. Now for the exciting part. It is authored by 103 marketing bloggers from 24 states of the USA and 10 nations, making it a first-of-its-kind collaboration via the Internet!
So what’s so special about this book?
It really explores the art of conversation and how that is changing the face of marketing from virtually every angle possible. You get over 100 voices. 100 different perspectives.
And a single purpose – how to have more exciting, meaningful, interactive and memorable conversations.
The book was written for you. It is all about you. It is your book! Read a review by Advertising Age.
Let me give you a small example. My example. I’m one of the 103 co-authors of the ‘The Age of Conversation’. My chapter is titled: The Rules of the Garage. For Digital Media Conversationalists.
As a HP blogger, you know ‘The Rules of the Garage’ better than me. In my chapter, I talk about creating exciting digital media conversations by taking inspiration from HP’s ‘Rules of the Garage’ management philosophy. Cool, huh?
I think these rules are so wonderfully expansive that you can apply them to almost any aspect of life. I plugged them to digital conversations because that is my line of work and then interpreted them for digital pros who are interested in creating exciting online conversations.
I recommend that you not only read my chapter, but 102 other chapters written by marketing pros who value communities and conversations.
‘The Age of Conversation’ is all about ‘win-win’ conversations that are transforming the entire marketing landscape.
• About how various marketing disciplines such as advertising, digital, PR and journalism have to change the way they talk to their consumers to be heard.
• We remind you through our different voices that the most important part in a conversation is LISTENING.
• Plus, we share powerful insights on how to use social media and networking tools to transform the ways we converse.
Simply put, the book is a must-read for any modern marketer and communications professional.
‘The Age of Conversation’ has gold nuggets for everybody. And I mean EVERYBODY. And that according to me is one of the greatest strengths of this book.
Not just marketing people – parents, kids, service industry professionals, community leaders, anybody who is for conversations will come out richer after reading this book.
Dear blogger pal, it will be great if you read ‘The Age of Conversation’ and generously spread the word on the book.
It would be even better if you order copies and give away a few to your friends & colleagues.
After all, it’s not entirely talk about conversations and social media transforming your life.
It’s about helping kids around the world smile more.
In a true spirit of community sharing, we are donating proceeds of book sales to Variety, an international charity committed to serve children across the globe. Our commitment is to raise at least $10,000 for Variety through book sales.
Trust me; we need EVERYBODY on board The Age of Conversation.
Remember: It’s no longer ‘I TALK, YOU LISTEN’. It’s ‘I ENGAGE, YOU TALK’.
P.S: Oh yeah, the pic you see there on top of this post is my workstation, and that’s the first snap I took with my new mob. Now you know how attached I’m to my PC, it’s got magnets, calendars & even a Harrods London Bus parked on it 🙂
Thank you for your time. And attention.
Joined by ace conversationalists:
Gavin Heaton (Editor, The Age of Conversation)
Drew McLellan (Editor, The Age of Conversation)
Roger von Oech
Tony D. Clark
G. Kofi Annan
Kimberly Dawn Wells
John La Grou
Dr. Graham Hill
S. Neil Vineberg