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Inviting HP to ‘The Age of Conversation’ July 26, 2007

Posted by Arun Rajagopal in Conversations, Digital.


I woke up this morning and knew I had to talk to this special group of HP bloggers. So I went out on the WWW and got the links to the people who I have to talk to in this post. So here goes: 

Ash Ashutosh  
Claudio Bartolini 
John Bennett 
Giordano Beretta 
Scott Berg
Cannes team 
Duncan Campbell 
Marco Casassa Mont
Ged Collins 
Ozzie Diaz 
Enterprise Printing Team 
John Erickson 
Vince Ferraro 
Richard Fichera 
Eileen Fritsch 
Stan Garfield 
David Gee 
Ian Griffin 
HP Inkjet Printing Team 
John Jantsch 
Eric Kintz 
Muriel Kopélianskis 
Pankaj Kumar 
Karen Lawrence Öqvist 
Phil McKinney 
Nandini Nayak 
Anneliese Olson 
Krishnan Ramanathan 
Archie Reed
HP Russia blog team  
Jim Rutherford 
Rahul Sood 
Rita Sully 
Sundance Team 
HP Technology Forum Team
Gary Thome 
Susan Underhill 
UK Corporate and Enterprise team 
William Vambenepe 
Jim Vanides 
Tanya Vaughan 
Alex Vorbau 
Jason Ward 
Susie Wee 
Ross West 
Ray Wu 
Fred Zuill 

How are you doing? I’m Arun Rajagopal from Muscat, Sultanate of Oman & I’m glad you have come by my blog. I work as a content strategist for UMSi, a leading web solutions company out here.

Have you read this interesting book called ‘The Age of Conversation’? If yes, great! Nope??? Then you are missing on something darn exciting.

But wait; do you know what the buzz on ‘The Age of Conversation’ is all about? Let me explain the big deal in a nutshell. Let’s get on with this conversation!

‘The Age of Conversation’ is a book about engaging consumers through conversations in a world being shaped by citizen marketers. Now for the exciting part. It is authored by 103 marketing bloggers from 24 states of the USA and 10 nations, making it a first-of-its-kind collaboration via the Internet!

So what’s so special about this book?

It really explores the art of conversation and how that is changing the face of marketing from virtually every angle possible. You get over 100 voices. 100 different perspectives.

And a single purpose – how to have more exciting, meaningful, interactive and memorable conversations.

The book was written for you. It is all about you. It is your book! Read a review by Advertising Age.

Let me give you a small example. My example. I’m one of the 103 co-authors of the ‘The Age of Conversation’. My chapter is titled: The Rules of the Garage. For Digital Media Conversationalists.

As a HP blogger, you know ‘The Rules of the Garage’ better than me. In my chapter, I talk about creating exciting digital media conversations by taking inspiration from HP’s ‘Rules of the Garage’ management philosophy. Cool, huh?

I think these rules are so wonderfully expansive that you can apply them to almost any aspect of life. I plugged them to digital conversations because that is my line of work and then interpreted them for digital pros who are interested in creating exciting online conversations.

I recommend that you not only read my chapter, but 102 other chapters written by marketing pros who value communities and conversations.

Age of Conversation

‘The Age of Conversation’ is all about ‘win-win’ conversations that are transforming the entire marketing landscape.

• About how various marketing disciplines such as advertising, digital, PR and journalism have to change the way they talk to their consumers to be heard.

• We remind you through our different voices that the most important part in a conversation is LISTENING.

• Plus, we share powerful insights on how to use social media and networking tools to transform the ways we converse.

Simply put, the book is a must-read for any modern marketer and communications professional.

‘The Age of Conversation’ has gold nuggets for everybody. And I mean EVERYBODY. And that according to me is one of the greatest strengths of this book.

Not just marketing people – parents, kids, service industry professionals, community leaders, anybody who is for conversations will come out richer after reading this book.

Dear blogger pal, it will be great if you read ‘The Age of Conversation’ and generously spread the word on the book.

It would be even better if you order copies and give away a few to your friends & colleagues.

After all, it’s not entirely talk about conversations and social media transforming your life.

It’s about helping kids around the world smile more.

In a true spirit of community sharing, we are donating proceeds of book sales to Variety, an international charity committed to serve children across the globe. Our commitment is to raise at least $10,000 for Variety through book sales.

You can buy ‘The Age of Conversation’ as an e-book ($9.99), paperback ($16.90) or hardback ($29.99) from this online store. For more information, please click on www.ageofconversation.com  

Trust me; we need EVERYBODY on board The Age of Conversation.

Remember: It’s no longer ‘I TALK, YOU LISTEN’. It’s ‘I ENGAGE, YOU TALK’.

P.S: Oh yeah, the pic you see there on top of this post is my workstation, and that’s the first snap I took with my new mob. Now you know how attached I’m to my PC, it’s got magnets, calendars & even a Harrods London Bus parked on it 🙂

Thank you for your time. And attention.

Arun Rajagopal

Joined by ace conversationalists:

Gavin Heaton (Editor, The Age of Conversation)
Drew McLellan
(Editor, The Age of Conversation)
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Luc Debaisieux
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Robert Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Michael Morton
Mark Earls
Mark Blair

CB Whittemore
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
G. Kofi Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg



1. tom hoehn - July 26, 2007

Arun, Tom from Kodak here – where we are conversing, listening, and responding. Your picture wasn’t full frame – I hope it would show a new Kodak printer hooked up to your PC – you’ll save tons printing and the quality/longevity is fantastic! Cheers, tom

2. mindblob - July 27, 2007

Wow! Arun, what a splendid idea! What a honor to get such an invitation.
I do hope that people from HP will notice it and respond to your call. Plus your review of the AOC is the perfect introduction for whoever missed the multiple stories linking to the launch. Way to go! : )

3. Gavin Heaton - July 27, 2007

Nice introduction, Arun.

4. arunrajagopal - July 27, 2007

Hello Tom: Thanks for passing by! You have a pretty interesting blog out there. (http://tomhoehn.1000words.kodak.com/)

Luc, thanks for the shout-out. You’re my official angel of encouragement.

Gavin, thank you mate!

5. kamla bhatt - July 28, 2007


Thanks for the post and alerting us to “The Age of Conversation.”


6. arunrajagopal - July 28, 2007

Sure thing Kamla! If India gets to hear of AOC through you, nothing like it! Btw, there are 3 Indians in the merry crowd of 103 AOC authors. Love your blog & will soon let you know why I think Silky Kumar’s such a riot! Thanks for passing by!

7. tom hoehn - July 31, 2007

Tom from Kodak again. Well I am glad you checked out my blog posts for Kodak. We are proud of what we are creating and have been enjoying the conversations these have generated since we went live last year. The main page is http://1000words.kodak.com.

8. Eric Kintz - August 2, 2007

Hey Arun,
Interesting initiative to spread the word around the Age of Conversation! How can I not know about it with so many of my blogging friends being part of it: Drew, CK, Mack, David Armano, etc…. I am also happy that you used the rules of the garage!

Hope you are doing well in Muscat, it’s been a while since I have been to the Al Bustan


9. Arun Rajagopal - August 2, 2007

Hello Eric!
I’m so excited to see you here! And guess what, Al Bustan is undergoing a renovation at the moment, so it can be swankier the next time you are in Muscat.
Arun 🙂

10. Scott Berg - August 3, 2007

Arun — thanks for your posting… as a media and marketing guy I firmly believe the advantages of having a conversation with people vs. pushing the message.

I’ll be getting a copy of the book shortly.

Scott Berg
Worldwide Media Director

11. Karen - August 9, 2007

Hi Arun,

Thanks for the invite, just came across it. I love your enthusiasm and initiative! The book looks great! Will buy a copy, just deciding whether it will be digital or hard copy 🙂

Karen Lawrence Öqvist
Senior Information Security Consultant

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