Guess who’s rocking today? July 21, 2007Posted by Arun Rajagopal in Conversations, Digital.
Once upon a time, I was an avid quizzer with a particular penchant for the rapid-fire round. You know that heart-crunching round, where they shoot you a volley of questions at a speed that outruns the pace of your answers. You are not just hunting for the right answers, but you are pitched against time!
Today, if somebody asked me this question in a rapid-fire round of a quiz on social media & marketing, I wouldn’t need more than half-a-second to come up with the answer.
The question: Who’s the smartest marketing blogger out there with the biggest heart to care & share?
My answer: CK.
What else can I say about this amazingly thoughtful & smart marketer who perfectly understands that fellow-marketers need to get on board ‘The Age of Conversation’ to be a part of the conversation that is redefining the conversation between them and their customers.
And what does CK come up with? A neat idea – to buy and gift 5 copies of ‘The Age of Conversation’ on behalf its 103 authors to 5 CMOs of 5 Fortune 500 companies. In true community spirit, CK requested the AOC community to recommend these benefactors and has promised to give away yummy cookies to volunteers who help her get information on the CMOs. The fab 5 companies are: Wal-Mart, Sears, Saturn, NBC and United Airlines.
The buzz gets hotter and two smart marketers have joined the fray to emulate CK’s example – Marketing Diva Toby Bloomberg and bloggernaut Mario Vellandi. So that means that more CMOs are going to be a part of ‘The Age of Conversation’ and that’s better news for their customers, right???
Here’s a toss of my hat to this wonderful lady of thought & action. And a commitment from my end to give away 3 copies of ‘The Age of Conversation’ to 3 CMOs of most active digital brands in the Middle East. I’ll wait for the copies to arrive and then announce the ‘lucky 3’. Thank you, CK – you rock, as always! And before I go, let me let you in on a small way I’m spreading the word on ‘The Age of Conversation’. Private reading sessions with my friends! I’ve had 2 so far. While Mary Paulose and I read Sacrum’s Warmness together, Shweta Asher has a particular fondness for both Roger von Oech’s How to Think Like A Fool and Steve Bannister’s How to be Happy.
If you have a bought a copy of ‘The Age of Conversation’, may I recommend that you read the book together with people who mean the most to you. Trust me; you will come out feeling blessed and enriched. Like me.