The ulimate marketing couple breaks-up May 17, 2007Posted by Arun Rajagopal in Advertising, Conversations.
I’d recently profiled Geert Desager in my series on ‘Age of Conversation’ authors. I had also written on Bring the love back, his dream blog project which chronicles the making a commercial film called ‘The Break-Up’ for Microsoft Digital Advertising Solutions, Europe that explores the relationship between today’s advertiser and today’s consumer (The Couple).
‘The Break-Up’ is finally out of the can and I’M LOVIN IT. It’s a must-see for anyone in the business of striking up a conversation with consumers. And I’m going to send a link of this video out to everyone in UMS, Muscat (my present POW – that’s place of work), one of the biggest media communication companies in the Sultanate of Oman.
Geert and team, you can pat yourselves on the back for a great job done! I’d recommend this being made into other languages as well, particularly Arabic.
Here’s ‘The Break-Up’ for your viewing pleasure: