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The ulimate marketing couple breaks-up May 17, 2007

Posted by Arun Rajagopal in Advertising, Conversations.

I’d recently profiled Geert Desager in my series on Age of Conversation’ authors. I had also written on Bring the love back, his dream blog project which chronicles the making a commercial film called ‘The Break-Up’ for Microsoft Digital Advertising Solutions, Europe that explores the relationship between today’s advertiser and today’s consumer (The Couple).

‘The Break-Up’ is finally out of the can and I’M LOVIN IT.  It’s a must-see for anyone in the business of striking up a conversation with consumers. And I’m going to send a link of this video out to everyone in UMS, Muscat (my present POW – that’s place of work), one of the biggest media communication companies in the Sultanate of Oman.

Geert and team, you can pat yourselves on the back for a great job done! I’d recommend this being made into other languages as well, particularly Arabic.

Here’s ‘The Break-Up’ for your viewing pleasure:


1. Geert - May 17, 2007

Thanks for those kind words, I’ll tell the people responsible for arabic markets about your posting … and you request to have it translated 😉

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