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Viral: The Diet Coke & Mentos Experiment May 12, 2007

Posted by Arun Rajagopal in Digital.

Probably everyone on blogosphere must have seen this… but it’s so much of a classic that it doesn’t hurt to see it again… right?

So, what happens when you have 101 2-liter bottles of Diet Coke and 523 Mentos, and way too much time on your hands? The Diet Coke & Mentos Experiment has to be the mother of all viral videos / user-generated content. Created by juggler Fritz Grobe and lawyer Stephen Voltz in 2006, this two-minute video brought in a 15% spike in the sales of Mentos and spawned in a lot of user-generated spoofs on YouTube.

Fritz Grobe and Stephen Voltz call their Mentos-fuelled Diet Coke performance “a spectacular, mint-powered version of the Bellagio Fountains in Las Vegas.” For more, visit their website eepybird.com. You may also want to read more about the Mentos Eruption.



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