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Nike India hits a six! March 11, 2007

Posted by Arun Rajagopal in Advertising.
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Nike’s first commercial ad on Cricket in India is simply awesome! I saw this ad on MTV the other day and felt so high. It does a magnificent job of capturing the passion of cricket in India while giving a definite run for money to the insane and inane TV commercials that clog the idiot box now that cricket-mad India is under the throes of the 2007 ICC World Cup.
A good start for Nike who has become the official apparel sponsor for Team India and is targeting sales of $1 billion in India for the next five years.

Red Clay Interactive, an Atlanta based web design and Internet marketing agency has created an interesting white paper called ‘The Art of Online Conversion: Four Steps from Interest to Acquisition Online’ – a must read for anybody with an interest in online marketing. The article talks about the four stages B2B and B2C buyers go through in an online buying process and suggest strategies at each stage that converts prospects from first click to conversion. Click here to read ‘The Art of Online Conversion’.

Wanna know more about Telematics, HSDPA, WiBro, BcN, USN and the latest cutting-edge mobile technologies without getting bogged down by the technical mumbo-jumbo? South Korea Telecom’s award-winning microsite ‘MoMu’ is a virtual mobile communications museum that demystifies mobile technologies while showcasing what SK Telecom is all about. This Flash-built microsite is packed with 3-d images & online videos – you definitely need a broadband connection to experience MoMu at its best.

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