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What every brand can learn from Finnair’s social media content strategy January 31, 2012

Posted by Arun Rajagopal in Advertising, Airlines, Aviation, Branding, India, Marketing, Social Media.
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I’m a huge fan of Finnair’s content strategy on social media. Suddenly, content strategy sounds like a buzzword. So for the sake of simplicity, I’d say unique and creative ways of connecting with travelers and creating buzz.

If I could create a manifesto for them, it would be something like:

At Finnair, let us create engaging content by -

  1. Focusing on passion points that people already love
  2. Being relevant and topical
  3. Being emotionally appealing
  4. Owning the experience at all touch points
  5. Ensuring attention to detail
  6. Having fun while creating the experience

It’s not easy bringing all these elephants into one room, but if and when you do, you have created magic.

It started in September 2011 with the Angry Birds flight from Helsinki to Singapore featuring the first ever Angry Birds Asian Challenge (sponsored by Samsung and Roxio). They branded and owned the experience like no other, from a creative and execution point of view. The entire plane, airport, crew and in-flight experience screamed Angry Birds. They got the passengers to play an in-flight Angry Birds challenge. Even served Angry Birds cupcakes when they landed in Singapore.

Check out these delightful snaps from the Angry Birds flight at Travelerfolio.

And then they did it again in January 2012 with the Bollywood dance video on a flight to New Delhi to celebrate India’s Republic Day. The video has nearly 3.5 million video views as of today and tons of positive PR. They spotted an opportunity at the unique intersection that Indian airlines or other international airlines majorly serving India missed – India’s love affair with Bollywood and patriotic feelings inspired by the Republic Day. And the fact that Indians would warmly appreciate the gesture by a ‘foreign airline’.

The secret here to create engaging content is to have an open slate, tell an interesting story and not be restricted by the canvas of your industry. Think about who you are targeting, what captures their interest most and be creative about it while having fun. The views will take off and the buzz will happen.

My secrets to air travel on a budget June 10, 2011

Posted by Arun Rajagopal in Airlines, Aviation, Social Media, Travel, UAE.
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I’m a budget conscious traveler who takes a lot of pride in unearthing the best travel deals. I’m usually the guy my friends come up to because I always lead them to the best travel deals in the market. What’s my secret sauce?

Today, there are a plethora of online resources available that help you unearth great bargains no matter where you are flying to. These tools are my lifeline.

In today’s post, I’m going to put out some of my secrets as well as some cool tips that can help you discover great deals when it comes to flights. Fasten your seat belts, folks!

For this exercise, we need an itinerary. So let’s say you would like to fly between Dubai (DXB) and Kochi (COK), round trip, outbound on Wed, 22 June and inbound on Wed, 29 June.

Tip 1: Consider traveling on weekdays instead of weekends (Thu-Sat) if you are in the Middle East. Ticket fares on weekdays are way cheaper than weekend travel.

Tip 2: If you are flying solo or if you are not in a rush to reach your destination, consider connecting flights over non-stop flights. Usually, flying direct and non-stop costs more than flying via another destination. The exception to this rule is if you have a low-cost carrier operating on your selected route.

Step 1: Investigate if a low-cost airline or budget airline is flying your desired route. Typically, low-cost carriers or budget airlines are cheaper than full-service airlines, especially if you book your ticket at least 3 months before your departure. Sometimes, up to 3 weeks before your departure. However, you will find budget airline fares at par with full-service airlines as you get very close to your journey dates. Sometimes, you might even find seats on budget airlines sold out.


Step 2: Google now offers you a cool feature where you can enter a destination and it will show you all the non-stop flights that are operated from your departure city to your destination of the choice. Go to Google and enter “flights from DXB to COK” and it will show you that there are 3 daily non-stop flights on the route, 2 operated by Emirates and 1 operated by Air India Express

Step 3: Now run a search on a travel website. Most online travel websites such as Expedia and Travelocity do not list low-cost airlines or budget carriers. However, checking out prices on them is always useful as:

  • You get more options if you are willing to take connecting flights.
  • You can get cheaper deals if you are willing to do the above.
  • You get to check out both non-stop as well as connecting itineraries in a single window.
  • You can experience multiple airlines and layovers especially if you are a travel freak like me.
  • You can unearth last minute deals on certain routes if you are lucky.
  • You will always get a good idea of the price range you need to pay that you can use to make an informed travel decision.
  • Travel websites give you the unmatched ability to compare between itineraries on the basis of multiple parameters such as fares, total journey time, number of connecting flights, arrival time, departing time etc. which you won’t gain by visiting a single airline website.

My three most recommended travel websites are Kayak.com, Expedia.com and Cleartrip.ae. You can never go wrong with them.

Step 4: Run the search on Kayak.com – entering all the details like destinations and dates and Kayak shows you that best fare is $110 on Bahrain Air. Unbelievable, ha? But there’s a catch – the outbound flight is 16hrs long because of a long layover in Bahrain while the inbound flight is 6hrs30mins. The next best deal is Gulf Air with $409 with 6 hrs of travel time each on both inbound and outbound legs. I wouldn’t recommend the long itinerary on Bahrain Air unless you are that price conscious!

Step 5: Run the same search on Cleartrip.ae – Cleartrip is quick to tell me that my best option is again Gulf Air with AED 1,553 ($422.7). Cleartrip is also sharp in telling me that I have an option of flying non-stop on Air India Express on the same route with the fare coming up to AED 1,563 ($425.5). 3 Dollars more and I get to save 2 hours because I fly non-stop, and my decision is made. Air India Express, it will be.

However, Cleartrip has a special cash back offer if I use a VISA credit card to book my ticket. In this itinerary, I get a discount of AED 75 ($20.4) bringing my final fare on Air India Express to AED 1488 ($405.1).

Step 6: Run the same search on Expedia.com – Expedia tells me my best fare is again the Gulf Air deal that Cleartrip.ae recommended. But, they are giving me a price of $409 instead of Cleartrip’s $422.7. Expedia does not list Air India Express on its itineraries.

However, Expedia shows me another result, another connecting flight option on Kingfisher Airlines, costing $417. What if you wanted to fly on Kingfisher?  Just out of curiosity I looked at the same Kingfisher deal over at Cleartrip. There it costs AED 1799 which is $489.7 – $62 more than Expedia. If you apply the Cleartrip Visa offer deal, the fare comes to AED 1724 ($469.3), still $42 more than what Expedia is offering.

See how intriguing this gets with same deals on different websites throwing up different prices. This is why comparison is important.

Step 7: Now run the same search on Gulf Air.com & AirIndiaExpress.in (this is just a value-added search to see the fare difference between the airline website and the travel website). You will be surprised sometimes at what you get out of this search.

So here are the prices for our final consideration, following Steps 5, 6 and 7.

DXB-COK-DXB Gulf Air
Via Bahrain		 Air India Express
Non-Stop
Expedia AED 1,502.28 ($409) Unlisted
Cleartrip.ae without offer AED 1,553 ($422.7) AED 1,563 ($425.5)
Cleartrip.ae with VISA offer AED 1,478 ($402.3) AED 1,488 ($405.1)
(The Winner)
Airline Website AED 1,515 ($412.4) AED 1,522.22 ($414.4)
(The Runner-Up)

So if you wish to fly non-stop, the clear winner is Cleartrip.ae, if you have a VISA credit card. This fare is cheaper than the airline website itself which is such a great steal. Had you gone straight to the airline, you would have ended up paying $9.3 more.

I made the searches between 5pm and 6pm (GMT +4) on Fri, 10 Jun. The pricing dynamics are always fluctuating, but stick to this approach of smart online searching and you should still get better travel deals. Also, try being flexible with your travel dates. Had I decided to make my date of inbound travel as Tuesday, 28 June instead of Wednesday, 29 June, I would have saved AED 70 ($19) with Gulf Air. Also, note that this is work in beta and I’ll be adding more tips in the future.

To recap, my magic formula:

  1. Identify key budget airlines & full-service airlines on your route.
  2. Run searches on Kayak, Expedia and Cleartrip. Watch out for special offers.
  3. Match fares.
  4. Cross-check and confirm on the respective airline website. See where you save more.
  5. Make your decision. Happy flying!


This post was brought to you by eezeer, another cool online travel tool I’m excited about. Eezeer is a new web and mobile social network that features tweets and location-verified reviews related to travel. How eezeer works is interesting. By gathering thousands of tweets and through members’ travel reviews via a mobile app, eezeer quantifies reliable opinions to create an overall picture of how a particular travel brand is viewed in the public eye through social media. This quantity is called “Karma”.  By checking out the reputation score and reviews of airlines, hotels and airports you can make informed travel decisions. eezeer currently moderates tweets from 391 airlines, 692 hotels, 152 airports and has verified 291154 users from twitter. For more information on eezeer, click here.

Will Air India’s flight to social media take off? April 11, 2011

Posted by Arun Rajagopal in Airlines, Aviation, Branding, Conversations, India, Marketing, Social Media.
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Pic credit: Daniel Villa, Airliners.net

In the high-flying world where aviation meets social media, the impossible turned possible today. India’s government-owned national airline Air India announced it was stepping into social media with a clear mandate to generate at least 30% revenue as an ROI.

In a Financial Express news report by Shaheen Mansuri, Arvind Jadhav, AI’s chairman and managing director said, “Until now, we were unable to provide a flexible pricing and customised products to our customers. While other airlines have their presence on Facebook and Twitter, we were missing from that space.

Once brand AI is exposed to a larger audience, it can translate into more sales. Social networking sites have opened up a new distribution platform for the airline. The traditional travel agents and travel websites will co-exist with the new medium,” said Jadhav.

You can read the entire story here.

I had several interesting responses after I shared the story on Twitter which was first broken by the evergreen diva @TobyDiva.

Air India to join social media w/ an ROI goal of increasing sales by 30%. http://ht.ly/4xpDx via @TobyDiva

Few responses:

Jesus! They’re gonna get butchered! Via @DeveshM

WOW! Xcited Via @vishal1mehra

air india using social media would be a pretty stupid initiative in my way..n 30% sales from there sounds insane! Via @aseemrastogi2

This will probably end up like CCD when they entered the social media scene: a lot of unhappy customers who compained non stop. Via @Thor_

My view on #AirIndia & #socialmedia is that they can go two ways…but the #Airline had better do it right to be effective. #smtravel Via @flyingwithfish

If#AirIndia can’t breaks it’s habit of not effectively addressing passengers & protecting it’s brand, #socialmedia won’t succeed Via @flyingwithfish

AI is certainly a late bird after the social media worm; shud’ve emulated Jet & Kingfisher well ahead. Via @StoryMary

I Would say to everyone: “If you’re not in #SocMed yet you’re too late” Via @eezeer

No use without changing hostesses. Via @Askabuska

Here are a couple of my thoughts:

1.    Today Air India is strategically and operationally at a critical juncture. New aviation minister at the helm, overview of top management after the departure of COO Baldauf and his deputies, debt restructuring in process, the much awaited Dreamliners joining the fleet soon, the forthcoming entry into Star Alliance etc. Social media can now step in as a part of an image makeover – the journey to a new Air India. However, this image makeover will have to reflect in the way airline treats customers & offers them an experience that is no less compared to what the competition is offering them.

2.    Air India can be sure to get a lot of negative PR and feedback on their social media platforms. The airline has unfortunately had a legacy of poor service and this is going to show clearly when consumers engage with the airline on social media. How they manage the negative feedback and win over audiences is going to be very crucial.

3.    The best brands on social media are the best brands in business. There’s only so much social media can do to make you look good. If you do not deliver on your core customer promise or if you don’t do your job right, you should never be on social media. Period.

4.    The danger of using social media as a broadcast medium is that it will bite you in the back. Social cannot be a me-too approach as a response to your competition being on it. However, I appreciate the assertiveness shown by Mr Jadhav on utilizing the medium for generating revenues. Air India’s competitors such as Jet Airways and Kingfisher Airlines are doing a great job engaging with their customers on social media. Competition on the airline social media airwaves in India will be intense.

5.    Is Air India ready for the big step it is to take? Are they aware of the potential benefits and pitfalls of engaging in the medium? Do they have the resources in place to execute a social media strategy that will work for them? Lots more questions that time will answer.

Good luck, Air India and welcome aboard the social media bandwagon!

So is Air India going to make it or break it in social media? Would love to hear your thoughts.

The King of Good Times: A social media surprise from Kingfisher Airlines February 25, 2011

Posted by Arun Rajagopal in Airlines, Aviation, Branding, Conversations, India, Social Media, Travel.
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As an aviation geek & a social media marketing professional, I keep a close eye out on airlines that are blitzing the social media trail.

On last count, there are over 180 airlines on Twitter. Every airline worth their salt is on Facebook building communities and rewarding loyalty via contests.


What I love most about airlines that are doing social media right is: those who are using social media to listen to their customers and offer them delightful surprises. Such a rare experience happened to me last month, via Kingfisher Airlines.

Kingfisher Airlines, based out of India is one of the world’s seven airlines to be ranked as a 5-star airline by Skytrax. They fly to 63 domestic destinations and 8 international destinations with an Airbus & ATR fleet. Headed by one of India’s most flamboyant tycoons Dr Vijay Mallya, Kingfisher has built a strong brand for itself in service and quality over the years. It wouldn’t be unfair to call Kingfisher the Virgin America of Indian skies.

I have watched Kingfisher’s meteoric rise and often lamented the fact that I have never flown them, primarily because they don’t fly out of Muscat. Anyhow, a great opportunity to try Kingfisher for the first time came up last month and I decided to fly them outbound on Dubai-Bengaluru-Cochin and Chennai-Bengaluru-Dubai on my inbound leg.

Kingfisher is active on Twitter and as always, I tweeted before my departure that I was flying them. I received a reply from them asking me to enjoy their service. Quite the appropriate thing to do on social media, yes?

I arrive at Dubai Airport on the date of my departure, stood in a snaking queue of flustered passengers waiting to check-in. When my turn came, I noticed the check-in agent spend a few extra seconds looking at her screen and then proceeded to consult with her supervisor before handing me a complimentary Lounge Access card. Now, how great is that?

Unfortunately, I couldn’t check out the Lounge as I was running late for my flight, so I boarded the all economy A321 and we were soon wheels up to Bengaluru. After reaching cruising altitude, the cabin crew started meal service. I noticed that they rolled up the cart straight to where I was sitting (somewhere in the middle of the plane) and asked me “Mr Rajagopal, what would you like to have for dinner?”

That was an absolute stunner for me. I know in premium classes it is a practice for crew to know beforehand who they are serving, but moi flying in Y class (or cattle class as one prominent Indian politician once described the back of the bus)? The crew knew my name and that was an absolutely delightful surprise for me. They served me well & I sure got a few envious looks from around the cabin.

The 2 cabin crew members who worked my section would come up to me once in a while and ensure that I was all comfy. Nothing artificial, but a genuine and warm desire to serve well, which is sadly missing from a lot of airlines this day. Believe you me, these are the little, personal touches that make flying such a lovely experience for me.

When I inquired how the crew knew me by name, I was told that they were informed beforehand that I would be flying with them and was asked to take special care of me. Social media at work, yes? :)

I felt like the ‘king of good times’ as I thoroughly enjoyed my flight and didn’t forget to compliment Kingfisher in my feedback form (I believe they should look at the paper quality of the form as ball point pens don’t write well on them – minor detail, I know).

I landed early morning at Bengaluru and almost missed my connecting flight to Cochin due to a security snafu. I literally missed my bus to the plane. However, the kind people at Kingfisher got me ferried to the waiting ATR in their car just in time. I hopped on the plane and we were off. Trust me on this; they could have left without me. Will never forget the sight of an ATR waiting on the ground on a misty morning, the crew peeping out of the door and me diving into it with my rucksack pulling me back. Reminded me of how we jump into moving trains. Another big star from me.

Landed in Cochin and I was happy to let Kingfisher know that my flights went well and they DMed back wishing me a great time in India. (Almost sounds like a love affair, hmmm?)

So I spent the next couple of days train hopping across India (I think I spent 7 out of my 9 days sleeping on overnight trains). A week later, I was ready to make the hop back to Dubai. I was flying from Chennai and on my local train ride to the airport, I was wondering if I would have any similar surprises in store.

I was met by this very helpful Kingfisher ground staff who helped me with my bags. And I did make a note of how Kingfisher staff are generally polite, professional and courteous. You begin to feel that these people, whether they are at the low end or the high end of the line, are carefully cherry-picked to live a certain brand vision that leads to delighting customers.

Proceeded to check-in and gladly got my fav seat on an A321 which gives you humongous amounts of legroom. There were no surprises waiting for me at the check-in desk. Must say, I was slightly disappointed after all the pampering a week ago. I traipsed across the terminal towards a Maggi noodle stall and went on to ravenously chomp down a noodle bowl.

As I gulp through my noodles, I spot 2 Kingfisher staff make a beeline for me and I’m like – Uh Oh! Crew: Mr. Rajagopal, we were looking for you… So again, Kingfisher decided to make my day. Minutes later, I was escorted into a lounge at Chennai Airport (at this point was beginning to feel like royalty) and the staff promised to fetch me before boarding. Spent a good 30 minutes in the lounge and then she was back.  Trust me, nothing beats the experience of being chaperoned by a Kingfisher crew on the ground. I did manage to count a few envious looks and did I say I didn’t have to stand in a line for my security check? The lovely crew member hopped with me on the bus and literally dropped me at the door of the plane. My mind was flying at 35k feet by then.

The flight to Bengaluru went without incident. Must say, I liked my seat on the ATR in front of the plane which is the only row facing the rest of the seats. They are comfortable and you get a feeling of flying in a biz jet. Landed at Bengaluru and was at met at the door of the plane by another Kingfisher staffer. I know that at this point this is all sounding like a giant ego-fueled fairy tale. But then this gorgeous staffer walks me from the plane, takes me through immigration and security, mind you, no standing in queues again, you are introduced everywhere as a ‘guest’ and then proceeds to comfortably ensconce me in a premium lounge at the International Terminal.

I tuck into some fine Sauvignon Blanc, Paneer rolls and rum cake as I wait for my ‘Bus to Dubai. My ‘handler’ appeared again before boarding and walked me on the airbridge till my jet, bidding bye and safe travels.

Wheels up to Dubai, great food, much better than on the inbound leg, caught some shuteye and a perfect landing – didn’t even know if we touched ground, just floated in and came to a stop at the airbridge. As we deplaned, the Captain came out to say hello. A great ending to an awesome Kingfisher tale.

So what’s the summary of this whole experience? Just a fluffy piece singing a lot of praise in favor of Kingfisher for making the day of a planegeek? Well, they earned it and yes, a big thank you to them for giving me one of the best flights in my life.

Will Kingfisher roll out the same red carpet treatment to everyone who tweets to them about their journeys? Perhaps not. But have they won a loyal customer and strong brand evangelist in me. Definitely, yes.

To sign off, brands engaging in social media take off to a new level when they are able to consistently and creatively offer value, engagement and delightful surprises to their audience.  It all starts from caring to listen and daring to surprise. Amen!

Some Facebook love, please! February 8, 2011

Posted by Arun Rajagopal in Airlines, Aviation, Conversations, Social Media, Travel.
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I could use some Facebook Love.

I wanted to give you the heads up on one of my latest adventures. I’m participating in an in-flight photo contest called ‘Love is in the air’ on Facebook from eezeer Travel Reviews. The pic with the most Facebook likes gets to win… an iPad!!! And that could be me with some Facebook love from you!

This is my entry, clicked in 2008 on a British Airways B777 flying from London Heathrow to Muscat. Ahh, those were the long-haul days of my life.

“Loving my Chard on another British Airways B777 from London Heathrow to Muscat in 2008. Love my wine. Love my music. And love my flights.”

eezeer® is a mobile and web-based social network for travel that provides real-time, on-the-spot, verified tweets and reviews.

If you feel like giving me some Facebook love, all you need to do is:

1.       Like the Eezeer.com Travel Reviews Facebook page by clicking here; and then

2.       Like my photo submission to the contest by clicking here.

The contest ends on 28 February 2011 and I can use all the likes I can get. If you are going to vote for me, thank you in advance for your time and effort! I totally appreciate it. Fly high people!

Update 1: 10 Feb – I’m currently on 130 likes & 30 short of getting to #1. Show is on!!!

Update 2: 14 Feb - I’m now on 312 likes & currently leading. The contest lasts till 27th Feb, so please continue to share the love!

The top 10 aviation photos of 2010, starring snow December 21, 2010

Posted by Arun Rajagopal in Airlines, Aviation.
Tags: , , , , ,
2 comments

There’s something magical about snow and winter that gives a unique character to airplanes and aviation. The white bleary landscapes make us have a closer look at these elegant flying machines and remind us of their resilience when it comes to dealing with the rough elements of nature. We also think of the invisible people who work round the clock to keep them flying. So without much ado, here’s my favorite pick of aviation snaps of airplanes from around the world posing in front of snow, all clicked in December 2010.

1.    easyJet A319 flying in front of a snow-laden cliff in Innsbruck, Austria.

Pic Credit: Emanuel Linert

2.    A Southern Air Boing 747-400 Freighter takes off from Amsterdam, Schiphol, Netherlands leaving a plume of snow behind.

Pic Credit: Maarten-sr

3.    An Air Mauritius Airbus A340-300 lands at Paris Charles De Gaulle Airport.

Pic Credit: Pascal Maillot

4.    A Lufthansa Airbus A321-231 gets deiced at Munich Franz Josef Strauss International Airport.

Pic credit: Manuel Recht

5.    A Singapore Airlines Airbus A380-841 at Zurich Kloten Airport proves to the world that it is the world’s largest snowblower.

Pic Credit: Sandro Mederle

6.    A majestic China Airlines Cargo Boeing 747-409F wishes Merry Christmas to everyone at Prague Ruzyne Airport.

Pic Credit: Peter Volek

7.    An Egypt Air Cargo Airbus A300B4 is reverse snow plowing at Bruges Ostend Airport in Belgium.

Pic Credit: Luc Van Belleghem

8.    An Emirates 777-300 skims through some shallow fog before coming into land in Glasgow where it is -8C in the noon.

Pic Credit: Fred Seggie

9.    A LinxAir Embraer Legacy series corporate jet looks a bit flummoxed in the snow at Samedan, Switzerland.

Pic Credit: Danijel Jovanovic

10.    Snow covered cockpit of the famous Jumbo Hostel made out of a Boeing 747-212B at Stockholm, Sweden.

Pic Credit: Stefan Sjogren

The top 10 aviation snow photos of 2010

There’s something magical about snow and winter that gives a unique character to airplanes and aviation. The white bleary landscapes make us have a closer look at these elegant flying machines and remind us of their resilience when it comes to dealing with the rough elements of nature. We also think of the invisible people who work round the clock to keep them flying. So without much ado, here’s my favorite pick of aviation snaps of airplanes from around the world posing in front of snow, all clicked in December 2010.

1. easyJet A319 flying front of a snow-laden cliff in Innsbruck, Austria.
http://www.airplane-pictures.net/image113534.html

2. A Southern Air Boing 747-400 Freighter takes off from Amsterdam, Schiphol, Netherlands leaving a plume of snow behind.
http://www.airplane-pictures.net/image113276.html

3. An Air Mauritius Airbus A340-300 lands at Paris Charles De Gaulle Airport.
http://www.airplane-pictures.net/image113014.html

4. A Lufthansa Airbus A321-231 gets deiced at Munich Franz Josef Strauss International Airport.
http://www.airliners.net/photo/Lufthansa/Airbus-A321 231/1834403/&sid=d8f7ac4ac83d2042284b40b756a5d226

5. A Singapore Airlines Airbus A380-841 at Zurich Kloten Airport proves to the world that it is the world’s largest snowblower.
http://www.airliners.net/photo/Singapore-Airlines/Airbus-A380-841/1835075/&sid=5b5df9a8c51015953270c64515e0395d

6. A majestic China Airlines Cargo Boeing 747-409F wishes Merry Christmas to everyone at Prague Ruzyne Airport.http://www.airliners.net/photo/China-Airlines-Cargo/Boeing-747-409F SCD/1835056/&sid=13033267262dee4cedabb4bb96dc2c14 

 

7. An Egypt Air Cargo Airbus A300B4 is reverse snow plowing at Bruges Ostend Airport in Belgium. http://www.airliners.net/photo/EgyptAir-Cargo/Airbus-A300B4-622R%28F%29/1834471/&sid=d8f7ac4ac83d2042284b40b756a5d226

8. An Emirates 777-300 skims through some shallow fog before coming into land in Glasgow where it is -8C in the noon.
http://www.airliners.net/photo/Emirates/Boeing-777-31H-ER/1834180/&sid=d8f7ac4ac83d2042284b40b756a5d226

9. A LinxAir Embraer Legacy series corporate jet looks a bit flummoxed in the snow at Samedan, Switzerland.
http://www.airplane-pictures.net/image113145.html

10. Snow covered cockpit of the famous Jumbo Hostel made out of a Boeing 747-212B at Stockholm, Sweden.
http://www.airliners.net/photo/Jumbo-Hostel/Boeing-747-212B/1825224/&sid=9e903ff388bcb14c6098c9641504f816

Snow has disrupted air travel across Europe since the last couple of days with thousands of flight cancelations throwing holiday plans of thousands of travelers into disarray.

Particularly hard hit was London Heathrow, Europe’s busiest airport. One third of flights were canceled in Paris and Frankfurt. The UK, France and Germany were among the worst-hit areas, with forecasters warning of freezing weather all week. More snow is expected in UK in the days to come as the airlines and airports struggle to cope with the adverse weather, flight cancellations, delays and backlog of passengers stranded at airports.

As of 20 Dec,

• UK: British Airways cancels all short-haul departures. Heathrow, Gatwick, Cardiff, Edinburgh and other airports suffering disruption or knock-on effects

• France: Authorities ask airlines to cut 30% of flights from Paris’s two main airports Charles de Gaulle and Orly to ease congestion.

• Germany: Some 300 of 1,340 flights cancelled at Frankfurt because of problems elsewhere in Europe, airport operator Fraport says.

• Netherlands: The schedule at Schiphol Airport near Amsterdam is suffering cancellations and delays.

Transport officials are struggling to cope with the current weather, compounded by the backlog caused by severe weather over the weekend.

 

The airliners of the future from Airbus, Boeing & Comac November 20, 2010

Posted by Arun Rajagopal in Airlines, Aviation, Marketing.
Tags: , , , , , , , , ,
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In a previous post comparing Airbus airliners versus Boeing airplanes, I said we would talk more about airplanes that have been recently launched or currently under development. All of us have heard about the Airbus A380, the Airbus A350 and the Boeing 787 Dreamliner, airliners that are currently generating a lot of media buzz.
Here’s a quick primer into these airliners of the future that you will spot in airports around the world in the years to come.

Airbus A380

The world’s largest passenger airliner, the wide-body, four-engined Airbus A380 is also the world’s first truly double-decker airplane. TheA380 made its first commercial flight on 25 October 2007 from Singapore to Sydney with Singapore Airlines.

The A380 seats 525 people in a typical three-class configuration or up to 853 people in all-economy class configurations. The A380-800 can fly up to 15,200km, sufficient to fly from New York to Hong Kong at a cruising speed of Mach 0.85 (about 900 km/h or 560 mph at cruising altitude).

The Airbus A380 was developed as an alternative to rival the Boeing 747, the historic leader in the ultra-large commercial aircraft sector dominated by Boeing.

There are currently 39 A380-800s flying in the world; operated by 5 major airlines – Singapore Airlines, Emirates, Qantas, Lufthansa and Air France. Emirates is currently the largest operator of the A380 with 14 in service out of its total of 90 on order, the largest amount of any carrier. There are a total of 234 orders for the A380-800. Airbus is expected to start producing an enhanced version A380-900 and a freighter version in the future.

The A380 is one of the most talked-about airplanes in the history of aviation. As the largest passenger carrier, the A380 is expected to be the mainstay of the fleet of hub and spoke airlines such as Emirates who are in the race to be the leading global carrier. The A380 is known for bringing new standards of comfort and luxury to travelers on airlines such as Emirates who offer onboard spas and private suites. The A380 has also brought new operating efficiencies. Airbus promotes the A380 as using 2.9 litres of fuel per passenger per 100 kilometres, against the current airline fleet average of 5 litres, but these figures are argued by rival manufacturers.

By July 2010, the 31 A380s then in service had flown 156,000 hours with passengers in 17,000 flights, transporting 6 million passengers between 20 international destinations. The list price of an Airbus A380 is $346.3 million.

A380s belonging to Singapore Airlines (11), Qantas (6) and Lufthansa (4) are fitted with Rolls-Royce Trent 900 engines while those belonging to Emirates (14) and Air France (4) are fitted with Engine Alliance (a joint venture between GE and Pratt & Whitney) GP7000 engines.

The Qantas Saga



On 4 November 2010, Qantas Flight 32 operated by an A380-800 suffered an uncontained engine failure en route from Singapore Changi Airport to Sydney Airport and was forced to return to Singapore for an emergency landing. The engine blowout and fire was blamed on an oil leak resulting from a faulty engine component, leading to wing damage and scattering of engine debris on an Indonesian island. The entire fleet of Qantas A380s was grounded after the incident and the airline has said that over 40 Rolls-Royce engines in the fleet need to be replaced. Singapore Airlines and Lufthansa (with newer versions of Rolls-Royce engines) grounded their fleets for checks and replaced a couple of engines before taking back to the skies.

Airbus is planning to claim financial compensation from Rolls-Royce after revealing that A380 deliveries may suffer next year.

This incident is the first major hiccup in the Airbus A380 success story leading to major publicity woes for Airbus, Rolls-Royce and Qantas.  However, the A380 is expected to continue its reign as the superjumbo of the skies for a long time to come.

Boeing 787 Dreamliner



The Boeing 787 Dreamliner, a long range, mid-sized, wide-body, twin-engine jet airliner is Boeing’s most fuel-efficient airliner and the world’s first major airliner to use composite materials for most of its construction.

The 787 is Boeing’s answer to the A330 family of aircraft produced by Airbus and is designed to replace Boeing’s 767 family of aircraft.

By September 2010, 847 Boeing 787s had been ordered by 56 customers.  The 787, which has been plagued by problems since the program launched in 2004, is currently more than three years behind schedule. Boeing’s plans to deliver the first 787 to Japan’s All Nippon Airways by the end of 2010 has been thrown out of gear following an electrical fire on a test flight on 9 November 2010. A Bloomberg report recently said that “Boeing may not be able to deliver the first plane until 2012.”

The Dreamliner has been touted by Boeing as the most fuel-efficient and eco-friendly aircraft to date. It is also packed with features that aim to give the passenger a more comfortable flight.

In a major shift away from traditional aluminum and titanium, nearly all of the aircraft’s fuselage and wings are made of composites. That allows the wide-body jet to use 20 percent less fuel than similar planes and make less noise. Other features include more room, cleaner cabin air, wider windows with automatic dimming and LED mood lighting. The 787s will come with Rolls-Royce Trent 1000 or General Electric GEnx engines.

The 787, which has a list price of around $161 million for a basic model, is configured in two versions — a 787-8 carrying 210 passengers and a 787-9 carrying almost 300 people. They will carry passengers non-stop on routes between 6,500km and 16,000km at speeds up to Mach 0.85.

The Airbus A350



The Airbus A350 has not received the kind of buzz the Boeing 787 Dreamliner has enjoyed, but has emerged as a serious contender to the Dreamliner.

The A350 will be the first Airbus with both fuselage and wing structures made primarily of carbon fibre-reinforced polymer. The A350 is designed to compete with the Boeing 777 and the Boeing 787.

There are many similarities between the A350 and the B787. The A350 will be made from 53 per cent carbon fiber; the 787 is 50 per cent carbon fiber. However a key difference is that the A350 heavily borrows from the A380 family in terms of technology and will also seat more passengers than the B787. In terms of list prices, the A350 is more expensive than the B787. The A350 costs $225-$285 million; while the Boeing 787 comes at $150-$205 million.

Airbus claims that it will be more fuel-efficient, with up to 8% lower operating cost than the Boeing 787. It is scheduled to enter into airline service during the second half of 2013. The launch customer for the Airbus A350 is Qatar Airways, which ordered 80 of them.

The A350 will be launched in 3 variants (A350-800, -900 and -1000), with a seating capacity of 270, 314 and 350 passengers respectively. As of now, all A350 jets on order will be powered by Rolls-Royce Trent engines.

As of October 2010, 35 customers have placed 573 firm orders for the A350 family of airliners.

The Boeing 747-8

The Boeing 747-8 is the fourth-generation Boeing 747 version, with lengthened fuselage, redesigned wings and improved efficiency. The 747-8 is the largest 747 version and will overtake the A340-600 as the longest passenger aircraft in the world.

The 747-8 first flew on February 8, 2010. Delivery of the first 747-8 freighter has been postponed multiple times and is now expected in mid-2011 with the passenger model delivery to follow.

As of June 2010, 109 Boeing 747-8s were on order, 76 of the freighter version, 32 of the passenger version, and one VIP version. The passenger version of the 747-8, called the Intercontinental has not enjoyed much success in terms of orders, with airlines preferring the larger A380.

Boeing claims that the 747-8 is more than 10 percent lighter per seat and will consume 11 percent less fuel per passenger than the A380, translating into a trip-cost reduction of 21 percent and a seat-mile cost reduction of over 6 percent.

The 747-8 Intercontinental costs between $293 and $308 million while the 747-8F costs between $301.5 and 304.5 million.

A key feature of the 747-8 will be the presence of raked wingtips that are found on the B777 and 787 models that will eliminate the winglets commonly found on the 747-400.

The Comac C919

The Comac C919, China’s first commercial passenger aircraft is vying to be a serious contender to Boeing 737 and Airbus A320, the current world market leaders in narrow body aircraft.

Commercial Aircraft Corp of China Ltd (Comac) recently received 100 orders for the single-aisle C919 at the Zuhai Airshow. Slated for production in 2016, the C919 can seat up to 168 passengers. Many crucial systems in the jet are being developed in partnership with big names in Western aviation such as Honeywell.

China is the world’s fastest-growing aviation market. By one estimate, air passenger traffic in China is projected to expand by nearly 8% annually for the next 20 years. The country plans to build 70 airports by 2020.

To meet demand, China’s domestic airlines will need to buy an estimated 4,330 new aircraft valued at $480 billion over the next two decades. Currently Boeing and Airbus each control about half the Chinese market for big planes. China is hoping to use the C919 to capture a good share of the domestic market. Check out more buzz on the C919 on Flightblogger.

Hope this was useful & till next time, happy flying!

25 fast facts on the 25th anniversary of Emirates October 25, 2010

Posted by Arun Rajagopal in Airlines, Aviation, Marketing, UAE.
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Emirates, the national airline of Dubai, United Arab Emirates celebrates its 25th anniversary today. With a capital of $10 million (AED 36.7 million) and 2 used Boeing 727-200 aircraft in 1985, Emirates has come a long way to be one of the world’s leading airlines.

Here are 25 fast facts on Emirates.

  1. Emirates operates over 2,400 passenger flights per week from Dubai International Airport Terminal 3, to 105 cities in 62 countries across 6 continents.
  2. Emirates is one of the only nine airlines in the world to operate an all wide-body aircraft fleet. They don’t do small, baby!
  3. Emirates has 151 aircraft in its fleet including 7 freighters and is among the youngest in the skies, with an average age of 69 months.
  4. Emirates is the world’s largest operator of Boeing 777s with 86 aircraft in fleet & 55 on order.
  5. Emirates is the world’s largest operator of Airbus A380s with 13 aircraft in fleet & a whopping 77 on order.
  6. Emirates generates 36.5% of its revenue from Europe & Americas & spends 35.1% of its revenue on fuel.
  7. Emirates operates three of the ten world’s longest non-stop commercial flights from Dubai to Los Angeles, San Francisco and Houston.
  8. Emirates is the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried.
  9. In 2010, Emirates was the sixth-largest airline in the world in terms of international passengers carried and largest  in the world in terms of scheduled international passenger-kilometres flown.
  10. In 2010, Emirates was voted the eighth best airline in the world by Skytrax.
  11. On 8 June 2010, at the Berlin Air show, Emirates ordered 32 A380s worth $11.5 billion. The deal was the biggest single order for the world’s largest passenger aircraft.
  12. Emirates currently flies A380s to 11 cities around the world and resumes its A380 service to New York JFK on 31 October 2010.
  13. Dubai International Airport’s Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion and officially opened 14 October 2008. Terminal 3 is the largest building in the world by floor space, with over 1,500,000 sq. m. (370 acres) of space.
  14. Emirates ranks as the largest airline in the world by international seating capacity, according to the latest annual report by IATA.
  15. Emirates plans to have over 320 aircraft by 2018.
  16. In 2009, Emirates was voted the second best First Class by Skytrax.
  17. Emirates became the first airline in the world to introduce a personal entertainment system on a commercial aircraft after introducing the world’s first seat-back screens in 1992.
  18. ICE (Information, Communication, Entertainment) is the in-flight entertainment system operated by Emirates, and features between 600 and 1000 channels, the largest offering in the world.
  19. Skywards, the frequent flyer programme of Emirates has 5.72 million members.
  20. Emirates has been involved in two of the largest football sponsorship deals ever seen. Its 2004 agreement with Arsenal, which included stadium naming rights, was worth around US $170 million. Its seven year deal with FIFA, signed in 2007, cost a reported US $195 million.
  21. Emirates has only had 3 incidents in its 25 years of history and has never had a casualty. Hope the exemplary record remains.
  22. Emirates employs 10,785 cabin crew from over 120 countries speaking over 80 languages. Their uniforms are designed by Simon Jersey plc.
  23. You can buy an Emirates A380 1:50 Scale Solid Aircraft Model from the official Emirates Online Store for $3300 here.
  24. According to a Wharton article, Maurice Flanagan, the current Executive Vice-Chairman of Emirates so hates the word “marketing” that he essentially banned the use of the term at Emirates. One time when he found that 11 of the firm’s 20,000 employees had the word “marketing” in their job title, he moved them to other positions.
  25. In the year of its 25th anniversary, Emirates announced revenues of US$11.8 billion and net profit up a massive 416% to $964 million.

40 out of 40 for Oman Air September 2, 2010

Posted by Arun Rajagopal in Advertising, Airlines, Aviation, Branding, Marketing, Oman, Travel.
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2 comments

Launches 40th destination ahead of 40th National Day of Oman.

Pic credit: Christophe Selzere, JetPhotos.Net

Congratulations to Oman Air, the national airline of the Sultanate of Oman, who launched Kathmandu, its 40th destination today. 2010 is of great significance for the Sultanate as it marks the 40th National Day of Oman (the birthday of His Majesty Sultan Qaboos bin Said is on 18 November). Every corporate in the country is involved in a marketing activity to do with the #40, so it is great to see Oman Air celebrate in a unique manner by launching their 40th route.

Oman Air commenced operations in 1993. It achieved modest growth as a privately owned regional player till 2007, when the Government of Oman pulled out of Gulf Air, designated Oman Air as national carrier, recapitalized it and focused on developing it as an international airline. In 2007, Oman Air went long-haul by launching Bangkok and London. From then on, there has been no looking backwards for Oman Air, with a penchant of doing business differently from its bigger cousins in the region.

Pic credit: Smit ZhiFei, JetPhotos.Net

Oman Air - Flying High

2008 saw a slew of changes at Oman Air. In February 2008, Oman Air unveiled its new branding and aircraft livery as a part of its plans to go international. The characteristic Red, White and Green national colors and traditional Khanjar gave way to Turquoise Blue, Silver and Gold along with a Frankincense smoke plume in an effort to project Oman Air as the new wings of Oman and the ambassador of a nation known for its timeless traditions, vibrant heritage and legendary hospitality.

The year also saw the launch of new routes to the Indian Sub-Continent and the unveiling of a new fleet and long-haul route expansion program. In July 2008, industry veteran and former chief executive of Srilankan Airlines, Mr. Peter Hill took over as the new CEO of Oman Air following the untimely demise of CEO Ziad bin Karim Al Haremi, who played a stellar role in initiating the redevelopment and change of image of Oman Air.

2009 was truly a bellwether year for Oman Air. Under the leadership of Mr. Peter Hill and a revitalized management team, Oman Air went all out to dazzle the industry in a year of superlative achievements. The year witnessed in rapid succession the arrival of the first of Oman Air’s brand new A330s, the launch of Paris, Frankfurt, Munich, Male and Colombo, the unveiling of new Balenciaga designed uniforms, the launch of industry-leading First, Business and Economy Class cabins on the A330 fleet. A $10 million destination marketing campaign in association with Ministry of Tourism saw both Oman and Oman Air make great inroads into European markets. During the 2009 Dubai Air Show, Oman Air finalized an order for 5 Embraer 175 aircraft with another 5 options.

Oman Air First Class Cabin

Oman Air Business Class - 1st in world to offer 4-abreast seating in cabin

In 2010, Oman Air became the first airline in the world to offer in-flight mobile and WiFi connectivity through OnAir onboard its long-haul Airbus A330 fleet. It is interesting to note that Oman Air covered impressive strides during a period when the airline industry was weathering a downturn.

Having made significant investments in infrastructure and improving its products and services over the last few years, the future looks robust for Oman Air. The airline has a strategic vision of differentiating itself from its regional competitors by being a niche boutique airline that is focused on driving point-to-point traffic rather than being a hub-and-spoke carrier.

The results of ‘Change is on its way’ and ‘Discover the future of air travel’ are promising. During the first half of 2010, Oman Air saw a 40% increase in available seat-kilometres, a 73% rise in revenue passenger-kilometres and a 14 point improvement in seat factor, over the same period last year with passenger numbers up by 46% and cargo by 44%.

Along with the ongoing development of Muscat International Airport, Oman Air is playing a key role in the development of 4 domestic airports coming up in Sohar, Ras Al Hadd, Adam and Duqm. In October 2010, Oman Air will launch Milan as its 41st route. The airline will take delivery of its 7th A330 in 2011along with the first of Embraer jets that will ply on domestic routes. Plans are on to refurbish the existing B737 fleet to the same standards as the luxurious A330 fleet. Oman Air will take delivery of its first B787 Dreamliner in 2014 (the airline will be acquiring them from ALAFCO). The first of 6 737s on order are expected to arrive in 2014 as well.

The fortunes of Oman Air will be tied to the successful joint promotion of Oman as a must-visit luxury destination by both Oman Air and Oman’s Ministry of Tourism (a point Mr. Hill emphasizes often to fill the birds), development of ancillary services related to hospitality, tourism, ground services etc., and a continual improvement of travel services in a region that offers unparalleled choice to the flying public and intense competition between regional legacy carriers such as Emirates, Etihad and Qatar Airways who are truly global in their reach and cut-throat Low Cost Carriers such as Flydubai and Air Arabia.


Mabrook, Oman Air. More power to your wings. Fly higher for Oman!

Great value Eid holiday airfares from Muscat to 15 cities around the world August 26, 2010

Posted by Arun Rajagopal in Airlines, Aviation, Marketing, Oman, Travel.
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The Eid holidays are upon us and there is very much a chance that those in Oman will get a week off from Thursday, 9th of September 2010 to Wednesday, 15th of September 2010(?).

If that happens, happy long week holidays to all you.

And just in case, if you are planning to fly out of town, here’s a quick look at airfares in Muscat.

Understandably, most of you must have already booked your tickets, especially to India. If not, you can use this guide to snap up the last remaining deals.

From my research, Bangkok looks like the cheapest value long-haul destination to fly to. And towards India, Air India Express continues its reign as the best great value airline to fly to that part of the world. Flying out on Thursday, Wednesday, 15th of September 2010 will prove to be more expensive that any other day, as most people would want to start their holiday at the break of the weekend. If you can fly out on Friday, 10th of September or Saturday, 11th of September, you can save a couple of Rials. Lastly, flying on a low-cost airline such as Flydubai, Air India Express or Air Arabia can get you a better value than a full-service airline. And it goes without saying that the fares will rise as we get closer to Eid.

These airfares apply on a single adult, return journey from Muscat and are inclusive of all taxes and surcharges. They are valid as of 26 August 2010, 1pm – Oman time.

Journey dates: outbound – Thursday, 9th of September 2010 and inbound – Wednesday, 15th of September 2010, unless mentioned next to the itinerary. All journeys are non-stop, unless indicated.

Let’s roll with the fares.

1.    Cochin: MCT-COK-MCT: 194 Rials on Jet Airways.

2.    Mumbai: MCT-MUM-MCT: 131 Rials on Air India.

3.    Trivandrum: MCT-TRV-MCT: 196 Rials on Jet Airways. 176 Rials on Air India Express if outbound: Friday, 10th of September 2010 and inbound: Thursday, 16th of September 2010.

4.    Calicut/Kozhikode: MCT-CCJ-MCT: 142 Rials on Air India Express.

5.   Delhi: MCT-DEL-MCT: 140 Rials on Air India Express. 134 Rials on Gulf Air with layover and change of aircraft at Bahrain.

6.    Mangalore: MCY-IXE-MCT: 184.5 Rials on Air India Express, if outbound: Friday, 10th of September 2010 and inbound: Thursday, 16th of September 2010.

7.    Dubai: MCT-DXB-MCT: 38 Rials on Flydubai.

8.    Bangkok: MCT-BKK-MCT: 153 Rials on Qatar Airways with a layover in Doha & change of aircraft in Doha.

9.   Kuala Lumpur: MCT-KUL-MCT: 241 Rials on Qatar Airways with a layover & change of aircraft in Doha.

10.   London Heathrow: MCT-LHR-MCT: 259 Rials on British Airways with stopover at Abu Dhabi, no aircraft change.

11.    Amman: MCT-AMM-MCT: 209.860 Rials on Flydubai with layover and change of aircraft at Dubai.

12.    Cairo: MCT-CAI-MCT: 232 Rials on Emirates with layover and change of aircraft at Dubai.

13.    Frankfurt: MCT-FRA-MCT: 225 Rials on Gulf Air with layover and change of aircraft at Bahrain.

14.    Colombo: MCT-CMB-MCT: 192 Rials on Emirates with layover and change of aircraft at Dubai.

15.    Kathmandu: MCT-KTM-MCT: 123.700 Rials on Oman Air, if outbound: Thursday, 9th of September 2010 and inbound: Thursday, 16th of September 2010.

To get these offers, visit the respective airline website, check with your travel agent or head to Expedia.  Please note that air fares of Oman Air, Air India Express &  Flydubai are not listed on Expedia.

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