Comments on: The death of the page view http://arunrajagopal.com/2007/07/14/the-death-of-the-page-view/ Marketing, Social Media, Airlines, Trains, Conversations & Life on a Blog. Tue, 27 Jul 2010 03:21:05 +0000 hourly 1 http://wordpress.com/ By: Steve Roesler http://arunrajagopal.com/2007/07/14/the-death-of-the-page-view/#comment-337 Steve Roesler Mon, 16 Jul 2007 14:41:17 +0000 http://arunrajagopal.com/2007/07/14/the-death-of-the-page-view/#comment-337 Hi, Arun, Just got my Age of Conversation post up and decided to visit some "Age" colleagues that I hope will become new friends! I was fascinated by your thoughtful rundown on success measurements. Here's why: I've been blogging since last September and very regularly check the stats (unique visitors, returning visitors, time spent, page views--everything!). It started to make me crazy. So I stopped looking for two weeks and just focused on blogging and content. For curiosity, I checked Feedburner stats and discovered that subscriptions had bumped up about 15% during that time. And, that I was getting more readers spending more time. Which then led to analyzing commonalities about the content that seemed to be most appealing. My action? Write content that gets good conversations going, and then look at how to attach that to business development, where appropriate and possible. I'm becoming a believer that fanatical measurement doesn't do a lot for one's abiity to write and relate in the way that will lead to more readership. Hi, Arun,

Just got my Age of Conversation post up and decided to visit some “Age” colleagues that I hope will become new friends!

I was fascinated by your thoughtful rundown on success measurements. Here’s why:

I’ve been blogging since last September and very regularly check the stats (unique visitors, returning visitors, time spent, page views–everything!).

It started to make me crazy. So I stopped looking for two weeks and just focused on blogging and content. For curiosity, I checked Feedburner stats and discovered that subscriptions had bumped up about 15% during that time. And, that I was getting more readers spending more time. Which then led to analyzing commonalities about the content that seemed to be most appealing.

My action? Write content that gets good conversations going, and then look at how to attach that to business development, where appropriate and possible.

I’m becoming a believer that fanatical measurement doesn’t do a lot for one’s abiity to write and relate in the way that will lead to more readership.

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